Top 5: Innovative Brand Logo Designs
A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual identity” projects, because they are essentially creating the identity of the brand and the people behind it. There are some obvious examples that are always circulating—Nike’s “Swoosh” can also represent a check mark for “Just Do It”—there are many others that deserve recognition. Another example is Google, known for their clever logo illustrations on holidays and important events in history. In this week’s top five, we’re exploring some of our favorite innovative and creative logos.
1. Big 10 Conference
The Big 10 conference has some of the most recognizable team names in college sports. It is no wonder that their logo is recognizable as well. At first, it may seem like your typical block lettering. Upon closer look, you can see the number 11 in between the “T,” to represent that there are actually 11 teams in the conference, despite its name. This technique uses the negative space to provide a bigger meaning.
2. Pepsi
Pepsi’s recent rebranding efforts have brought about mixed feelings from the public. With a 27 page in-depth report about the thought process behind the new logo, it still isn’t getting much praise. Still, there is one aspect that shouldn’t be overlooked—the sphere. If you study it closely among all the different Pepsi beverages, the sphere is actually different on each one. The reason? They’re supposed to be subtle hints at emoticons. Smiling and laughing, the spheres represent emotions, perhaps emotions that are meant to be evoked while drinking a Pepsi product? We’re not sure, but they still deserve some credit for such an innovative idea.
3. Heart Beats
This logo for a small music store packs three messages into one, while still remaining simple and easy of the eyes. The heart in the middle is formed by two music notes, which are also made to look like headphones. It conveys the company’s love of music in a very user-friendly way, something that many companies strive for but can’t quite match sometimes. The colors also go well together, with the eye-catching headphone graphic pulling you in at first glance.
4. Madrid Olympics 2016
The Madrid Olympic committee opened up a contest for logo design in 2007 and had the public vote on the final designs. The winning logo incorporates the colors of the well-known Olympic rings, but in an interesting twist. The hand, bursting with color, waves “Hello” or “Welcome” to Olympic visitors. It even has a name—“Corle.” The white cut-away on the bottom...
To read more about innovative brand logo designs and see the logos, go to Sparxoo, a digital marketing, branding a business development blog.
Questions and Answers
Article Tags:
blogging
,brand marketing
,brand strategy
,branding
,business
,business development
,business plans
,consulting
,digital strategy
,entrepreneur
,growth
,market research
,marketing plan
,social media
,startup
Thinking about writing a blog for your small business or are you a marketer looking to dial-up your clients presence on the web? Paul Gillin’s book, The New Influencer: A Marketer’s Guide to Social Media, offers practical advice for anyone, whether you’re a seasoned marketer or digital novice, to increase brand presence and capture new audiences in the online space. Nearly four years after its publication, it remains relevant and useful to industry professionals and greenhorns…
Finding a job in a down economy can seem overwhelming, endless and discouraging. As opposed to the last major economic downturn, job seekers can tap into peer and employment networks using social media. Not only can one expand their search throughout the country, it’s also…
Along with sustainability and green living, social entrepreneurship is quite a hot topic. One way people can recognize their own potential for social entrepreneurship is by reading and following the works of those who are at the forefront of the movement. Social entrepreneurship is a grassroots effort that has picked up steam with the help of blogs and bloggers all over the world. By using their resources – the Internet and various social media...
Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world...
Social Capital 101 “Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of…
Recently, Fortune magazine released its annual list of 40 rising business stars under the age of 40. While there was sure to be a few media gurus in the mix, given today’s focus on social and digital media networks, 16 major players from areas of digital media and online technology are featured – making up 40 percent of the list. From Google and Hulu to Facebook and Twitter, some of business’ most...
financial crisis has conned everyone's live. Mass layoffs were happening in everywhere which is very sad. Throughout the crisis era not really a couple of companies go under. This will make the company managers searching for the best and accurate online marketing strategy to enhance the productivity and efficiency of the organization. The best online marketing strategy is really a way to succeed.
Business needs customers to make profit and survive. It's as simple as that. Without doing any marketing no-one knows you exist and you're not going to get too far. So, if you're in serious business, you have to get your message out.
Is your company on the lookout for a plush new office in London? If so there is plenty of different choice as regard areas and plenty of choice when it comes to office space, Lloyd's area of London being a prime example of what is on offer.
The Digital governors are designed not just to take control of the speed of the machine but it also allowed the machine to be smarter, allowing automation and improved functionality for the engine. By implementing these governors, the system became more stabilized and reliable, and there is no more need to add diesel generators that consume precious fuel and is expensive to maintain
If you're heading to Australia for business, you'll discover a world-class destination that's at the cutting edge of many industries. Australia is also ideally located for business opportunities in Asia, and it has a sturdy economy, exceptional facilities, good communication services and strong institutions.Here's just a brief introduction to the essentials for business travellers.
The Sparxoo team recently interviewed Naveen Thattil, an entrepreneur who founded TripTwit, a real-time travel guide. Below is the transcript of our interview. Here are the insights from the interview:
This is the 12th year that the report has been published, and we've often wondered if there are deeper insights that can be garnered from this report. We've analyzed the past 12...
Internet companies can be wildly profitable with operating margins of 35%. It's not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It's not just...
There are dizzying amounts of social networks on the web, so which do you choose? LinkedIn, Facebook, Twitter, Tumblr, YouTube, Mixx and the list goes on. Is YouTube most in-line with your brand or should you allocate a...
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010′s Consumer Confidence report's 9.8 point dip. To win-back consumer confidence, banks need to craft messages relevant to today's...
Discuss this Article
