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What Rich People Know and Desperately Want to Keep a Secret-part 2
Author: brian sher  | Posted: 07-12-2007 | Comments: 0 | Views: 77 | Rating: (58) (?)
What rich people know and desperately want to keep a secret-Part 2.
www.whatrichpeopleknow.com
WHAT ARE RICHES, AND WHAT DO RICH
PEOPLE DO?
Before we learn the basics of success we have to identify what they are. We have to know what success we're aiming for, and where we should be putting our efforts once we understand the basics of success. We have to know what it means to be rich, and where it is that successful people make their money.
Does being rich mean having more money than your friends or family? Does it mean being able to compare yourself to this country's or the world's richest men and women, or does it mean never having to worry about money again? This term can vary greatly, so what does being rich really mean to you?
Virtually anyone you meet wants to be rich in the monetary sense. Nearly everyone in life wants to make more money. The truth, however, is that being truly rich in life isn't just about having more money. Many people have made the mistake of believing this.
Money should be seen as it is--just a tool for getting things done. The more money you have the more things you can get done. At this early stage you must realise money is merely a means to an end, and not an end in itself.
Being truly rich in life means having many, many other things more important than money, such as more fulfilling and rewarding relationships, good friends, a satisfying career, a happy family, and enjoyment of life to the fullest. It's about living a long and healthy life--both physically and spiritually--being honest with yourself and others, and having strong values and beliefs. And it's about maintaining and giving off positive energy and directing it into every decision you make, and every moment you are alive.
Many people mistakenly say: 'If only I had more money, I'd be happy.' Money can certainly make life easier, more comfortable, more secure. It can open more doors, take you places you've never been, and allow you to meet people you'd otherwise never have met. But the bad news is it cannot buy you happiness. Many unfortunate people have fallen into this trap, and don't realise it until it's too late. They reach their goal of having a very big house, but cannot call it a home ... it's an empty place with no warmth and no-one to share it with. They have a big boat but no real friends to sail it with them. This is the ultimate punishment--a realisation too late that they've wasted their lives pursuing the wrong thing.
The pursuit of money without regard to its consequences can be a very disappointing and unrewarding experience. Anyone who is rich financially but poor emotionally and spiritually is simply a bankrupt soul.
Such people are usually surrounded by others who are similarly misguided--who also have few true values. They continue to spend their money in the hope that the next purchase of something they don't need will give them the riches they're seeking.
Being financially rich can fool others into thinking you're happy; however, you cannot run away from yourself, and cannot lie to the one person who really knows ... you.
Being rich is about striving for balance in all aspects of your life. Your challenge is to find the balance that is right for you. Then and only then can you declare yourself truly rich.
This is not a book for people seeking instant riches. It's for those who are continually seeking a better and more fulfilling existence, who are making an effort to find this balance, and who are willing to work long and hard applying the basics to achieve their goals.
Much about being successful and becoming rich has already been written, but what you may still need to discover is what works for you. And when you discover it, you have to work out how this will contribute to your goal of happiness.
Remember there are many, many blissfully happy people who have far less material wealth than you, no matter how much or little you think you have. Being rich does not mean being happy. Don't ever get the two confused, or you will be neither rich nor happy.
Where are you going?
Most people travel through life never stopping to ponder how they got to where they are. The sometimes sudden realisation that you are nowhere near where you intended to be can be devastating--and bring about a lot of unhappiness and discontent.
Have you started to question where you're going? What it's all about? Is success eluding you in your business and life? Have you arrived at the place you set out for, or can you at least glimpse it in the distance? If the answer is no, then perhaps we have more to learn together in this book.
Remember, before you build a house you need to have strong foundations or you may risk a collapse. To know where you are going you need to have a starting point, and the starting point is discovery about yourself. And the question there is: What is it you really want?
Living your life wishing and working for things you think you want because you observe these things making somebody else happy is a recipe for personal disaster and unhappiness.
Your starting point is not to look at what others are doing, but to look inside yourself at what it is you want to do, and where you want to be. This will not be easy, nor may it be an overnight revelation. However, it is a worthwhile commitment in your pursuit of happiness. And it will only come with being honest and true to yourself.
Listen to your inner voice. At first it may be a little faint. But persist with this practice and always acknowledge strongly your own feelings and emotions. These are your signposts and inner directions to where you are going--to reach where you really want to be.
Do not be influenced by others, no matter who they may be, unless their advice is consistent with your inner voice and feelings. And do not be fooled into buying into somebody else's dream (unless this is your dream too). It is easy to follow others, but this won't give you the sense of personal fulfilment and satisfaction you need to be happy.
Sticking to your dream and being true to your feelings may at times seem like a huge price. You may go backwards financially or emotionally--but not being true to yourself has a much higher cost than this short-term investment.
Happiness and personal contentment are your only worthwhile destinations. This is where you are going and nowhere else.
business, rich, money,secret, start business, small business
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About the Author: Brian Sher, moved to Australia during his high school years and went on to do a degree in marketing at the University of New South Wales.
Straight out of university, Brian developed and launched a new product Dispos-a-bib (a disposable bib for babies). It was a huge success gaining 90% national supermarket and pharmacy distribution, with exports developing to the United States, Canada, New Zealand and Singapore within the first 12 months.
Through Brian’s extensive travel promoting this product, it was here that his interest in consulting developed. Through the Australia Trade Commission he began working for Australian companies seeking assistance in export, research and Export Market Development Grants.
In 1989, on his return to Australia after spending 2 years in Los Angeles led him to form a company known as the Marketing Corporation . This gave him the unique opportunity to work with hundreds of companies large and small on their marketing and business growth strategies. Brian continues to selective consulting today and is recognised as one of Australia’s most respected and sought after business coaches now charging over $2000 per hour for his time.
Through his consulting Brian founded an education business Vision Publishing to help other business people succeed in business. It was this venture that earned Brian his greatest success and recognition in the business community.
Vision first started out publishing summaries of the best business and management books, making it possible for their subscribers to quickly get access to all the great business improvement ideas they need in around 12 minutes instead of weeks of reading.
This quickly lead to expanding into national and international seminars, featuring some of Australia’s most successful business people. The demand for this, created a huge market for Vision.
Directed by Brian Sher, Visions marketing worked incredibly well- from a standing start, with no staff, no customers and no sales. Under Brian’s direction the company, with a total capitalisation of just $80 000, grew debt free to having over 90 staff, 100 000 clients and over $13 million in annual sales. His clients including most of the Top 500 companies and the Who’s Who in business, until 1996.
He currently is a director of 8 companies and actively participates in 3 in the health and wellness industry, all experiencing hypergrowth sales figures, experiencing growth rates of 100% per month.
Through producing successful result time after time, Brian built an extensive network and a strong reputation as one of Australia’s most dynamic and exciting marketers recognized amongst his peers. He is constantly invited to speak at seminars and business functions, consult to other companies.
He is currently the author 4 best selling books- ‘How to Get a Job in 30 Days or Less’ and ‘What Rich People Know and Desperately Want to Keep a Secret’, The Anti- Ageing Diet. And How to Make Money out of Thin Air.
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