A corporate website became a necessary part of the total marketing strategy of a company, an effective tool for the products’ advancement on the markets. A corporate site has an important function of establishing a corporate identity. Well-made web page has a lot of advantages but can’t make a miracle. Today analysts observe how advertising budgets are “overflowing” the Internet. The biggest part of the users lives in China - 179 million persons. The USA is the second country by quantity of users, with more than 163 million users of a network. The qualitative corporate site creation is initial but not unique issue to the Internet marketing.
The questions, such as “why our corporate website isn’t popular” or “why only a few people visit our site”, are set even by well-made web sites owners. The problem is: A small or medium sized company wants to operate online better to hold existing and attract new clients in the B2B (business to business) sector.
Its advertising budget is limited and company can’t afford high cost and long-term advertising campaign. A name of a company and its brands aren’t widespread. For example, you let out the woodworking machinery, well-known only within a narrow circle of consumers. The company has a standard corporate site, which answers the basic questions that visitors may have such as:
- Where is this company from?
- What does the company do?
- What are the company's products or services?
- How can I get in contact with the company? How do I get to their office?
- Which other clients does the company have?
The main sections of the site consist of: “About Us”, “Contact Us”, “Our Products/Our services”, “Our clients” and so on. It is possible to add special service such as: “Online order”, “Searching” etc. From the marketing point of view, such site is competent. Why doesn’t it work well? Corporate site is not a God / not all-powerful How to be number “the best” in business - whole article on b2b-club.ru
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