Will Google's New feature Eliminate the need for long tailed Keywords
By now you must of heard or seen the new feature Google have introduced, "Google Instant". If you haven't, here is a brief description; the new feature will predict what your search query is going to be after just a few letters typed in. It also shows the most relevant search results underneath straight away without you even needing to click the search button. So, search results as you type… Great time saver hey?
Well, although this is a great time saver and a very impressive feature from the masterminds at Google HQ. After doing a bit of research and reading a few blogs around the web, I can report that there is a general sense of worry from paid search marketers.
The worry is very much a realistic concern about how effective the long tailed Keyword will continue to be, now that Google Instant has been introduced.
So from this screenshot you can see that after typing in just the letters "las" you instantly get search results showing Ad's for Las Vegas Hotels, Las Vegas Holidays, Las Vegas Travel Deals and etc. Therefore, if the user's original search query they were thinking of was "Las Vegas 5 Star Hotel", before Google Instant was introduced they would have had to type in this long tailed keyword to make sure they get the most relevant return of search query results… But now, you only have to type in "las" to get the same results without even having to click the search button!
So based on this research, it looks as though there is about to be a whole new wave of competitors bidding for generic and broad keywords to make sure they are appearing on the 1st page of Google and ultimately putting more money in to Google's pocket.
I guess all we can do now is wait to see how long the lifespan of the long tailed Keyword is going to last. But what we can be sure on, as the great Bob Dylan has sang on so many occasions; "The Times They Are a-Changin".
Questions and Answers
Article Tags:
creative search marketing
,search engine marketing
,sem
,search marketing
,case studies
,case study
,tug clients
Brands want to own the SERP (Search Engine Results Page) through integrated search, but how can they achieve this with increasingly search savvy competition? Nick Beck, Managing Director of Tug, offers some creative tips to help get the most out of integrated search campaigns.
SES London will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London - See www.SESLondon.com. SES London is the leading UK event for education in interactive marketing.
Many of us worry about simply how much influence the web hosting system has over their internet site rating positions. You'll find debates regarding the influence in operating your internet site on dedicated servers, shared hosting with sub-standard sites, whether our internet sites should be operated by just localized web servers if our business is native or international servers if we are aiming for something much more global using .com ltds.
I was lucky enough to visit this year's SES Conference in London and despite being spoilt for choice I decided I would pay a trip to the Remarketing session.
Nick Beck, Managing Director of Tug shares his advice about Google grants - free advertising budgets to eligible non profit organizations using its popular AdWords program. The maximum initial AdWords budget is $10,000 per month (around £6,200).
We are only in April and we are already seeing some of the SEO predictions that were made at the end of 2010 come true, which is a lot earlier than expected but proves that most people knew what they were talking about. This is what's has been going on lately:
financial crisis has conned everyone's live. Mass layoffs were happening in everywhere which is very sad. Throughout the crisis era not really a couple of companies go under. This will make the company managers searching for the best and accurate online marketing strategy to enhance the productivity and efficiency of the organization. The best online marketing strategy is really a way to succeed.
Business needs customers to make profit and survive. It's as simple as that. Without doing any marketing no-one knows you exist and you're not going to get too far. So, if you're in serious business, you have to get your message out.
Is your company on the lookout for a plush new office in London? If so there is plenty of different choice as regard areas and plenty of choice when it comes to office space, Lloyd's area of London being a prime example of what is on offer.
The Digital governors are designed not just to take control of the speed of the machine but it also allowed the machine to be smarter, allowing automation and improved functionality for the engine. By implementing these governors, the system became more stabilized and reliable, and there is no more need to add diesel generators that consume precious fuel and is expensive to maintain
Gurgaon is the IT & software hub of India with hundreds of thousands of global players having offices here.
Established in 1854, the Sydney Mint is known as Australia's first mint. But in fact there was an earlier coin manufactory in New South Wales.
America attracts tourists from all over the world year after year. This is mainly because no matter where travellers find themselves in this vast country, there is an endless list of things to do and see in America.
The balance of power between fixed income investors and bond underwriters is shifting towards the latter with bankers keen to use the best conditions since 2010 to push the market's boundaries.
Ray Dalio has overtaken George Soros as the world's most successful hedge fund manager after his Bridgewater Pure Alpha fund made $13.8bn for investors last year, writes the Financial Times. The profits made by the Connecticut-based Pure Alpha – already the world's biggest hedge fund, with $72bn under management using its trading strategy – beat its own record for the largest one-year dollar gain last year.
In these belt-tightening times, online grocery shopping has a lot to recommend it. Deals, savings and two-for-one offers abound in the online world and the grocery shopping sector is no exception
Discuss this Article
