Attraction Marketing: What, Why, And How You Need To Become Attractive
By now {you've likely heard the term |I hope you've heard the phrase}"attraction marketing" . {But do you have a good description of what it is.|However, how good an understanding of it's importance so you have?}
{It was not entirely foreign to me|I wasn't completely unaware of the concept}, but {prior to|before} {my education on|learning|fully realizing} {what it really is|how|why} to market {this way|in this manner}, I {had been|was} on the {other side|receiving end}...
{Companies|Corporations} have {done this|used attraction marketing} for {years|decades}... {maybe you've seen some of them?|and it's likely you've recognised some of them.}
Home Depot {does this type of marketing|uses attraction marketing very effectively}... They {have|offer|provide} {free|no-cost} {classes|seminars} at their {stores|retail locations} {on things like|on topics such as} {decorating|interior design}, {painting|faux painting}, {building patios|construction} and so on for {do-it-yourself people|customers who want to do it themslves}... {they have books for purchase |you can buy books}that {teach|show you} how to {build|frame}, {plumb|install plumbing}, {wire|run electrical wire}...
{So what does this do|What's the point of all this}? {It creates customer loyalty|It positions Home Depot as a place full of people that can help}. {When the customer is looking at their next project|The next time a customer is considering a new project}, they {think of the classes|remember the free instruction}, or {look in the book|open their Home Depot book} to {find out|see} what materials and tools they {need|require for the job}...
{And where do you think the go shopping at|And who do they think of first for getting their supplies}? Home Depot?
Exactly!
This is what attraction marketing does.
It places you as an expert in the field, such that when someone is looking for a particular item or service, they will come to you!
In network marketing, this is a powerful piece of leverage! You position yourself so that people who want to have a successful network marketing business seek you over anyone else, thus putting already committed network marketers into your business.
They want to be there, and you do not have to sell them anything. It does not matter what your company or product is, because you are what they are buying for your value as a leader... you've attracted them to you by showing that you have value - can teach them how to lead and build a profitable networking business.
"Why", you might ask?
There are many answers to this, but we'll stick to a couple of the big ones...
If you sell a rep on your opportunity and "close" them to join your organization, each and every month you will have to "sell" them again to be active. You effectively become their MLM babysitter.
Not a great and productive organization in the making.
What about if your MLM biz has corporate issues and changes the compensation plan such that your commissions drop, and you want to move on... Or your product loses its market share... Or if you find a new opportunity... Or for some reason your company decides you've done something worthy of canning you and taking all your hard earned commissions...
If you are self branded - an attraction to work with - don't you think that people that have worked with you in the past are likely to move with you to a new opportunity?
Way more likely! So you build a new organization in a new company way faster!
Hmmmm... How does one go about engaging in attraction marketing?
In as few words as necessary...
Learn to lead. And yearn to READ!
You have to become knowledgeable of your industry! Read books from people who have what you want (millionaire authors are a great resource), marketing geniuses, MLM masterminds... get CD sets and listen to them in the car during your commute... interview successful people, get to know people who you want to emulate... it's a long list!
When you have value, you can share that value with others. You are giving of yourself freely to help others, and because of this they want what you have!
There is no magic bullet that will make you a leader and attractive to people. You earn that with hard work and dedication.
You have to devote time to personal growth. Limit the TV (unless you're watching a DVD of someone who is providing education!). Commit yourself to becoming like those who you have identified as successful.
When you have these leadership qualities, you have the ability to attract. That's "how".
"Why" is so that you can attract other entrepreneurs and network marketers who know that this industry works and are committed to working in it.
All because you have what others want - the "what"... knowledge and leadership skills.
That is what the best of the best do, and why they are the best.
Are you attractive yet?
Warren Smith
406 490-2556
Get Ahead In Life Marketing Group
I finally understood what attraction marketing is about, and why anyone's networking future depends on it when I read what is at this link http://insanesponsoring.mlmgrowthexplosion.com
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