Email Marketing Makeover: How Not To Look Like Spam
For us internet marketers, email marketing plays an important role in our lives. May it be for sales conversion or for simply getting us noticed. But have you ever thought that the world wide wed is so saturated with these mindless sales pitches? Most internet marketers forget that selling is an art.
It is also a skill that can be learned and perfected through time. Considering that internet market is thriving and constantly changing, we have to constantly come up with ways to improve our email marketing materials. Now the challenge is how to come up with email marketing materials that will not appear are spam mails.
The internet giants like Yahoo! and Google are constantly revising their algorithms to minimize spam mails and they come up with ways to battle these mindless emails. For those who are doing email marketing, we have to pay close attention to the choice of words we use for our materials.
We are all familiar with the format and content of spams. The most commonly used words are ‘free', ‘act now', ‘requested information', ‘instant income', and ‘quick cash'. Avoid using these as much as you can or mentioning it repeatedly in your email campaign materials. Spam blockers would usually detect this element and dumps everything in the spam mail folder.
Do not saturate your email campaign materials with a single word, mentioning it how many times all throughout. Work on your content. Invest time and thorough research to come up with excellent content. Pay close attention also to your subject line as this is the first thing the anti-spam algorithms go through.
Although "Buy John Smith's Guide to Quick Cash' ebook on the marketing side would appear alright but on the side of internet marketing this will qualify as spam mail. Skillfully play with words and use every bit of imagination you have to come up with exciting content. Never forget to direct all the content to the benefits of your products.
After you've finished your materials, run a simple test of spam detection. There are so many free spam scanners available online that you can use to reduce the chances of your emails being dumped into the spam folder. Always review your work and ask yourself if this is enough to convince yourself to get the product.
You can also ask someone to proofread your work for possible typographical errors. Poorly written articles will affect your credibility as an internet marketer. Remember that online marketing is all about trust and credibility. To sum up everything, you need to pay particular attention to your content. Always remember the proverbial internet marketer's maxim that 'Content is King'.
You can never do effective email marketing if you have poor content and sloppy writing. Hire a professional if you have the resources. It will be worth it.
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In light of the spam problem, most email clients nowhave spam filters installed. These filters catch spamemail and either move it to a ‘spam folder' or automatically delete it. After spending a great deal of time laboring over your series of autoresponder messages, it would be a shame to find out that the majority of the messages that are sent out end up in the spam folder, or are automatically deleted as spam!
While there is no 100% way to avoid spam, these tips may help reduce the majority of spam emails.
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