EWorld Franchising

| Posted: 06-11-2006 | Comments: 0 | Views: 198 | Rating: (50)

(?)

Franchising entered into the syntax of the American culture in the 1950s. Ray Kroc made franchising into a successful business model with the McDonalds hamburger franchise. There were certain factors such as economies of scale and brand recognition that made franchising into what it is today: a pre-packaged chance at business ownership and success.

However, the Internet is changing the paradigm of American business dramatically and franchising is not immune to the impact of that change. For example, there used to be 50,000 Travel Agents in America and now there are less than 5,000 and Realtors just 7 years ago received zero percent of their leads from the Internet and now receive more than 90 percent of their leads from the Internet.

Likewise, the concept of franchising has collided head on with the Internet. The rules of franchising will soon be changing in the EWorld as well. The Old World of Franchising is giving way to the new way of franchising, i.e., the EWorld Franchise. What follows is a comparison of the Top 10 differences between the Old World of Franchising and the New World of EFranchising.

No one has noticed this because in the EWorld it is not called a franchise and also because companies seeking to show up on Search Engines have either not realized that they need to join together with like minded businesses or they do not know how to make it happen.

The Internet is too large. You show up by finding ways to partner with other businesses. To date, most businesses think this means buying key words with Yahoo or Google. The Search Engine world is owned and subjective. Besides that, it is only one third the size of the Non linear side of the Internet; that part of the Internet that receives visitors without the aid of a Search Engines. Below are ten ways the concept of franchising has changed dramatically as companies try to determine how to gain a greater share of visitors to their websites.

1. THE ALMIGHTY FRANCHISE FEE
Old: 1million dollar Franchise fee for McDonalds; 975 million dollar franchise fee for Houston Texans; remember: a franchise fee is nothing more than the lease down payment on use of a proven brand.
EWorld: No fee; sign up as a reseller.

2. LEGAL and PAPERWORK
Old: Reams of legal paperwork
EWorld: Sign up online into an Internet Marketing Co op

3. PERCENTAGE OFF THE TOP EACH MONTH TO FRANCHISOR
Old: 5 to 8 percent of every sales dollar off the top goes to Franchisor
EWorld: No percentage at all required

4. CATEGORY
Old: Category Specific; Just hamburgers or just realtors
EWorld: Unlimited Categories of business connected together for same purpose to provide American Consumer with a point of differentiation

5. CRITICAL MASS
Old: 5000 franchisees is huge
EWorld: 100,000 franchisees; i.e., resellers, is small compared to 12 billion indexed sites growing by 6 million per day

6. CASH INVESTMENT
Old: Millions of dollars to build or convert
EWorld: No dollars

7. NATIONAL ADVERTISING
Old: Goal is to buy national advertising; few franchises make it; Even fewer make it to Super Bowl
EWorld: Buying national advertising throughout the Internet; not even needing the exposure of a Super Bowl and most of the advertising is free or less than 50 dollars.

8. EMPLOYEES AND SYSTEMS
Old: Lots of employees and training required to learn the systems
EWorld: Websites do all the work for you

9. SPOKESPERSON
Old: Michael Jordan as National Spokesperson for McDonalds franchisees but could an individual Franchisee get Michael Jordan to to customize a TV spot or make a personal appearance?
EWorld: There are sites that actually provide a host who is then available for you to employ as a spokesperson. The American Association of Ad Agencies, in one study, has determined that an endorsed ad is remembered 86 percent longer than one that is not endorsed.

10. SOMEONE ELSE DETERMINES WHAT YOU DO and WHEN
Old: The system must be adhered to for all processes to work.
EWorld: Run your business while the EWorld Franchise Support team turns your website into a business center and not just a glorified brochure; Use the marketing systems of the EWorld Franchise to create a point of difference between you and all your competitors.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Internet Marketing, Advertising, Branding, Marketing Your Business On The Internet

Article Source: http://www.articlesbase.com/business-opportunities-articles/eworld-franchising-70386.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:
Tim Dillard is CEO of DLB, an Internet Marketing & Branding company based in Houston. He is founder of North Pole Network, a TV network airing in malls in 36+ states at Christmas-time. His company owns more than 5000 websites including TopsInAmerica.com http://www.dlbllc.com tim@dlbllc.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

The Four Shifts In Marketing Caused By The Internet
By: Tim Dillard | 06/11/2006 | Marketing
Marketing is through the looking glass. As a consequence, everything is new. Today, October 30, 2006 CBS, mega-ad agency WPP and a host of others announced a new media initiative. The world is changing and changing fast.

The Four Internet Mistakes Businesses Can No Longer Afford to Make Part 3 of 3
By: Tim Dillard | 06/11/2006 | Marketing
In this final installment on the four mistakes, Tim Dillard ties together to the two keys to marketing success today by building the philosophical bridge between the new media and traditional media schools of thought.

Online Video Marketing, How-to Style
By: Ruth Klein | 30/05/2008 | Business
In today's internet-driven world, if your business is online, you can capture lots of attention through the posting of videos and extend your marketing reach.

Web Site Promotion: Branding With Banners
By: Teri Mramer | 05/02/2006 | Advertising
Have you heard that banner advertising is dead? Nothing could be further from the truth! But there is one thing you can never forget about running a banner ad campaign...

Building Your Brand Interactively
By: Jon Bergan | 07/04/2008 | Business
Welcome to the world of touch screens, mobile phones and online shopping. It seems interacting with businesses via technology is becoming increasingly popular each year and the horizon indicates that this isn’t going to change. Interactive marketing is undoubtedly the future of advertising.

The Internet for Businesses: Demystified PART 1 of 3
By: Tim Dillard | 05/11/2006 | Advertising
Many businesses, small and large, are trying to figure out this massive blob-like thing called the Internet. They know it is or should be the center of their marketing but they don't understand it. That's because they make it too complicated. It's really very simple.

The Internet for Businesses: Demystified Part 3 of 3 Your Own Internet
By: Tim Dillard | 06/11/2006 | Marketing
In this final chapter, Tim Dillard, points the way to Internet Marketing success. You have to create your own Internet inside the Internet. It's not hard. It does take a plan and some hard work.

Can Creating Experiences Improve Internet Marketing Results?
By: Jimsun Lui | 11/03/2008 | Branding
Can experiential marketing, a modern marketing methodology, improves corporate branding and online conversion rate?

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

What is the program that enables users to view ...
By: colter | 25-10-2007
what is the program that enables users to view web pages and navigate web sites

Gmail IMAP
By: tsif | 24-10-2007
What is the difference between Google's new Gmail IMAP service and the old option of using gmail through a POP account?

Tom Anderson's fake age
By: pleo | 24-10-2007
Do you think that if it will turn our that Tom Anderson's age is indeed fake, MySpace would be affected?

Will hulu be available outside the USA?
By: fpl | 23-10-2007
Will hulu be available outside the USA?

Free Public Domain Articles
By: evonn | 22-10-2007
Where do I find these articles, can I use these articles on this website to do with as I choose Yvonne

Migrating from Explorer to Flock
By: Wings | 21-10-2007
I just read about the new version of the flock browser. Is it easy to migrate to it from Internet Explorer?

Q&A Powered by:

Latest Business Opportunities Articles

Easy Way to Maintain Your Success Path With Google Adsense
By: Supriya Kacholia | 06/09/2008
You have heard or read about how easy you can earn or make online money through the integration of Google Adsense to you website. In fact, this is true, to add Google Adsense to your website is that easy, you just need to sign up a Google Adsense account and then add the small pieces of Google Adsense codes into your website; that's it, you can start earn money from Ad clicks.

Internet Marketing Ideas for the Work at Home Mom
By: Ranju Kumar | 06/09/2008
Many work at home Moms are consistently searching for internet marketing ideas that can assist them in making their business successful.

So How Can You Step by Step Earn Money Online
By: Boris Tomson | 06/09/2008
Chances are that heading made most people move on. Articles about making money online or about How to Earn Money Online are a dime a dozen. People see what A-list bloggers

China Has Settle the Debute of Poultry Meat Exporting to Eu
By: Himfr Echo | 06/09/2008
Chinese poultry meat will soon appear on European dinner tables under a European Union (EU) decision, effective on Tuesday, to lift a six-year import ban.

How to Make Money With Affiliate Programmes
By: BRUCE WILLIAMS | 06/09/2008
Before making money from affiliate programmes, firstly, you have to consider if the product you are promoting or marketing is in High Demand. Secondly, Meets the Needs of a particular market niche. Thirdly, How easy it is for people to order for the Products or services, you can be able to determine this by ordering for the products or services yourself.

How To Use Keyword Research For Your Online Home Based Business Opportunity
By: Juhani Tontti | 05/09/2008
Keywords are the hooks with which web surfers can find the information they need. It is clear that more specific keywords bring better results for your online home based business opportunity.

Making Your Own Life With Wealth Masters
By: Ranju Kumar | 05/09/2008
There are probably lots of things that you want to accomplish in your life. One of the most important things is learning how to focus your own life and your own career so that you can make the money you need to make in order to succeed in the world around you.

Ron Medlin Reveals the Whole Truth About (the Reverse Funnel System).
By: Ron Medlin | 05/09/2008
Ron Medlin investigates the reverse funnel system, its founder, and the product it markets.

More from Tim Dillard

New Homes Quickly Establishing Top Subdivisions
By: Tim Dillard | 25/12/2007 | Real Estate
If you are seeking out the best new places to live in Texas, then the world-renowned Houston is the city to start with.

Area Homes Provide For Residences
By: Tim Dillard | 25/12/2007 | Real Estate
League City area new homes provide residences one of the fastest-growing areas of Gulf Coast Texas.

Moving to Galveston County Along Texas Gulf Coast
By: Tim Dillard | 25/12/2007 | Real Estate
If you are planning to move to the Texas Gulf Coast, then you should be looking at the multitude of luxury homes available to you.

Surrounded By The Best County Neighborhoods
By: Tim Dillard | 23/12/2007 | Real Estate
When it comes to finding yourself surrounded by the best neighborhood in Texas, there are several things that you are going to want to think about.

Area New Homes Are Focal Points
By: Tim Dillard | 23/12/2007 | Real Estate
I love a Texas drawl; in fact, the accent alone would be enough to make me move to the second-largest state in the union.

Advantages of Commercial Ground Lease Properties
By: Tim Dillard | 10/12/2007 | Real Estate
It's not news that Houston commercial property is one of the hottest commodities on the market today.

Shopping Center Developer Taking Advantage of Commercial Development Houston Offers
By: Tim Dillard | 10/12/2007 | Real Estate
Suburban properties and commercial development Houston properties in metropolitan areas are in huge demand.

Commercial Development in Houston Suggests Strong Market
By: Tim Dillard | 10/12/2007 | Real Estate
As we move into the fourth quarter of 2007, the Houston real estate market is slowing mildly but it remains strong in comparison to the national numbers that have been fore-casted.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Follow ArticlesBase at http://twitter.com

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (1.33, 17)

EWorld Franchising

Article Comments

Related Articles

Got a Question? Ask.

Latest Business Opportunities Articles

More from Tim Dillard

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter