How a Concert Pianist Found Copywriting Success Using A Simple Secret
Want the secret to landing a new client in the next 60 days?
It's drop-dead easy.
It's not motivation. Persistence. Or even developing a "Clayton Makepeace" level of copywriting skill.
Better yet, this secret was responsible for landing Jef Anderson a regular client, quickly.
Today I'm going to reveal Jef's secret … and show you, step-by-step, how YOU can use it to land a new client in 60 days or less. (One caveat though: You will have to take action!)
Jef's a pretty amazing guy. He's a concert pianist. And, he's been a professional tango dancer. Even a playwright.
Copywriting was a way for him to get a part-time income stream coming in, doing something he enjoys — writing.
Here's what Jef did differently than most (and it's something I wish I did when I first started) …
Instead of getting caught up in just perfecting his skills … he took decisive action. He targeted a small list of companies he wanted to work for (less than 20, in fact).
Then, he crafted a personalized letter to each, explaining why HE was the best person for the job.
Fast-forward 60 days and Jef landed a regular, major client — The Teaching Company!
But, here's his secret.
He focused only on companies in industries he already KNEW something about.
Instead of taking the generalist approach that seems to provide a lot of options, he hand-picked companies he KNEW he could write intelligently and passionately for.
"Focusing on the subjects and industries I was already familiar with gave me the confidence to go out and let potential clients know that I absolutely could help them," says Jef.
And, as an aspiring (or even working!) copywriter, you'd do well to follow his advice.
Think about it: If you already know a TON about construction and the real estate industry, why target folks in the health or self-help niches?
It only makes sense to go after highly-targeted companies who deal in industries that match up perfectly to your knowledge and experience … and that you naturally enjoy learning/writing about.
For Jef, The Teaching Company was a perfect fit. (In case you're not familiar, The Teaching Company sells college lectures on DVD and Audio from renowned professors in a variety of different subjects.)
Today he's responsible for writing catalog copy for their numerous teaching programs … including lectures on subjects like classical music, philosophy, art history, and more.
Jef's vast existing knowledge of the arts allows him to write confidently for The Teaching Company, knowing that very few people could be as good a match for them as he is.
And, you know what? He's right. The Teaching Company is thrilled to have him. They've been pleased to see that the programs he's written copy for have been selling very well.
Not surprising. Because going after clients in subject areas you're already familiar with not only helps you land the clients — it helps you write great copy!
Says Jef, "Intimately knowing the subjects I'm writing about helps me craft powerful, big ideas that connect in a meaningful way with my prospects."
When you know your subject matter well, your copy will naturally sing — and sell!
In fact, there's no doubt it'll be more powerful than the copy a copywriter who has to research the subject turns in.
So, what action steps can you take right now to follow in Jef's footsteps (and land a new client in the next 60 days)?
Easy.
1. Take inventory of your knowledge and passions. What subjects do you know a lot about or enjoy learning about in your free time? Write these down. Don't censor yourself or think that you shouldn't write one down because you think you'll never find clients in that particular area.
2. See if any of these subjects are viable. Now go to Google.com. Take your list from Step 1, and go one-by-one, searching for any companies within that subject matter/industry. Love pets? Search for companies that deal with them. Love classical literature? Search the net for companies that sell anything related to that subject.
3. Craft a targeted letter. Once you've found 10-15 companies that fit the bill, get their contact info and mail them a targeted letter. This letter should explain (in no more than two pages) why you are the perfect person to help them write their marketing copy. Make sure you make each letter specific to the company in question. Don't be afraid to talk confidently about why your knowledge and experience gives you an edge over others.
4. Follow up. Call the companies and follow-up with them.
Do this, and you'll be well on your way to landing a new client in just 60 days (or less!).
But remember, you must take action. Don't just read this and think, "Oh, that won't work for me." Take a chance. Actually give it a try.
You may just surprise yourself.
Questions and Answers
People encounter merchandise of copywriting services every-day through slogans, mail advertisements, jingle lyrics, web site content, business/industrial scripts headlines, taglines, press releases , seo copywriter, or alternative text that are employed in promoting & advertising.
Considering a job or career as a copywriter? that's not a bad idea at all, with good starting pay and lots of benefits it can be a very desirable job.
A copywriter is a person tasked to write the text used for advertisements in magazines, newspapers, television, radio and other kinds of media. A copywriter may also be assigned to come up with the words for press releases, informational or promotional pamphlets, and other promotional materials. A copywriter may also...
What You Need to Know as SEO Copywriter Beginner provides tips that will help you get started your career as SEO copywriter.
Copywriting is an act to write content for advertisement and marketing purpose;advertising copy is created and published to persuade its reader.
Online copywriting is a fundamental element of Online Marketing. Most of articles are published by online copywriters; the main purpose of those articles is the product promotion or traffic generation. Information Technology is the amazingly brilliant creation of the era and information is widely needed, to fill the need of information content writers, online copywriters are widely required.
any more you gravy to transact keys of your car, home, occupation etc along hide you now you don't want to solitude your case end outmost keys at the purport but buy you swear by inordinately wienie that what will befall if you bequeath misplace comparable prime? What consign befalls if you are not told your friends or seniors at your own door and at asking case you prepare that keys of your quarters is not into your effect? Really applicable by assent such, I am credence embarrassment.
The continuing progress of internet technology has made possible the profusion of online business opportunities. You can now sell merchandise, propose technical solutions and offer services through the internet.
There are many self-employed people. Most of them even work from the comfort of their own residences. Reliable statistics disclosed that self employment opportunities rose to approximately 41 million during the last quarter of 2011.
Global Domains International is one of the profitable opportunities over the internet recently. It is literally a huge income for Life! Once you chose to buy any domain from them, you are eligible to have so many advantages. Global domains international has been around for quite sometime and it is the official registry for all.WS domain names, however they can offer you a huge numbers of extensions too, like.COM,.NET,.INFO,.ORG,.ME,.US,.TV, etc.
Running a Business in These Uncertain Times Unless you are totally illiterate to the state of the worldwide economy, you recognize that the pouch – power of the average family keep been pulled then taut that crack is mini room for much other than the essentials. Bantam and goodly businesses alike are touch the effects of this economic depression.
Get helpful tips on how you can really grow your copywriting business!
Have you ever wanted to earn extra money working from home? Have you considered becoming a freelance copywriter?
Learn about one of the hottest jobs available for freelancers. Find out where copywriting is going.
Find out what copywriting really is and why businesses need it.
Discuss this Article
