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For newbies, and pro's, in the online marketplace, affiliate programs offer the greatest possibility to earn a substantial income to the participant.
Many mass marketable product or service online offers an Affiliate Program or an MLM payout that encourages small business people to sell those products and/or services to others.
The promise of these Affiliate Programs and MLM's for making money online is alluring, however, fewer than 5% of all participants will ever be successful! Fewer still (less than 1%) will ever break the $1000 per month threshold!
Why such poor results?
- Failure to try.
- Failure to learn.
- Marketing without implementing networking strategies.
- Building a network but disregarding sales.
- Failure to duplicate.
LACK OF TRYING!
Many internet marketers think all they have to do is slap up any website and "Abracadabra," millions are rolling in! When that doesn't happen, the Affiliate gets labeled by them as a "unsuccessful" Tossing a banner on their website just isn't going to cut it! Additionally, I see marketers using ads that they haven't tested. Running a couple of ads you think are great, usually doesn't get the job done.
Successful Affiliates and MLM'ers require much more than feeble attempts at promoting any program, on the internet or off!
LACK OF LEARNING!
As everyone knows in order to become a brain surgeon, you must go to college, then medical school, then internship (I think it takes about 9 years to complete). Most every profession has certain requirements to qualify to be able to perform the duties of that profession. An electrician has to take a test and study as an apprentice, a teacher needs to have a masters degree in education etc. Becoming an online marketer is no exception. There are certain skill set that are needed in order to be successful. There is also a certain set of "learning curves" that need to happen to learn what should be avoided.
What's baffleing is some of these very well educated people will come online and think they can just start a successful online business without learning the do's and don'ts. Failure soon follows! I believe the problem occurs because it is so easy to access the internet and almost everyone knows how to navigate, pay bills, buy online, and socialize on the web. Those are not enough qualifications for starting an online enterprise. Think of it this way: "just because you know how to drink coffee, doesn't mean you can own a Starbucks franchise!"
Skills needed to become a successful online entrepreneaur there are several skills required. Some of these are: at least a little knowledge of web design, graphics design, copy writing, marketing research, promotion, advertising, customer service and many other areas. Also knowledge internet protocol like SEO (search engine optimization), web traffic patterns, direct email marketing, socialization, and networking with others.
Of course you can always contracthire someone to do these skills, but unless you have some pretty deep pockets it's best that you learn as much as you can!
SELLING WITHOUT INCORPORATING NETWORK STRATEGIES
Internet Marketing can be put on steriods if you can develop a network of affiliates underneath you.
You are able to sell a certain amount of products or services to some consumer, while a team of people who can each sell just as many products or services as you. Your income potential exponentially explodes then. Affiliate Programs and the MLM programs earn a small percentage from the sales from all of the people in your network of sellers.
Without a network, your potential earnings are limited by the number of products and services you can sell by yourself.
In most Affiliate or MLM Programs, the first tier will generally net you a 10% to 20% cut of all of the products and services your first tier people sell. With only five sellers underneath of you on your first tier, you are at the minimum capable of doubling your monthly income.
CREATING A NETWORK WITHOUT ANY CONCERN FOR SALES
Going one step furthur, building a network with the sole focus of building another network loses sight of the big picture, SALES! Without sales, the networks are useless. No matter the size of your network, no income can be earned until someone sells a product or service!
I've seen networks of over 10,000 with sales that were less than what a good marketer can do on their own. Sales are the only way to a paycheck.
FAILURE TO DUPLICATE
Once you find what works, copy it! The catch phrase is "Rinse and Repeat!
As you are continuing to learn you discover formulas that work for you, then you have to refine these formulas, and repeat the whole process with a different product.
Duplication is the process of actually doing exactly what is required to make money, no more and no less.
You must avoid the common pitfalls of Affiliate Programs and MLM's. It is up to you to do what it takes to succeed in making money online. You must develop the skills necessary for success.
CONCLUSION!
Making the decision to become an Affiliate Marketer is much like making the choice to become an engineer. You must resign yourself to the fact that education is the only way to succeed in the Internet Marketing arena.
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