Knowing Mobile Marketing
To know how to use mobile marketing one has to know the different ways the mobile can be used. Knowing mobile marketing and what it is about in this day an age is crucial for your business whether you are an individual or an Enterprise. So let me start of by defining what mobile marketing is. Mobile Marketing is the process of marketing (anticipating, identifying and satisfying customer wants and needs) via the use of a mobile phone. That is just a simple definition.
Now how can one use their mobile phone for marketing? To answer this question I am going to identify and describe some of the ways or uses, 1st companies and then individuals, are using their mobile phone devices to conduct/run mobile marketing campaigns.
Uses of the Mobile Phone for Companies:
A. Customer Service – This is one obvious one as am sure a lot of you use your mobile phones to contact the customer care of companies/organizations that you are apart of or they contact you to inform you of your account details, new offers, updates and such. Now a lot of companies are using automated voice mail and annoying music (try talking to a machine). The companies are that are on top of their game be using text message marketing. Faster, cheaper and less annoying.
B. News Updates – through text messages companies inform one on new product launches, competitions, promotional products that maybe could be on sale and so on and so forth
C. Customer Payments – Companies use mobile phones to also communicate current bills due, when your account has been credited or any problems with crediting the account and the like.
D. Increasing Customer Base – this is sometimes refered to as lead generation where a company seeks to build their list or customer base via forms of offering incentives in exchange for one opting-in to their list to receive this incentive.
E. Communicating Internally – for example if a meeting is to be set employees can be informed on both meeting time and date via text message marketing.
F. Emergencies – if there is a fire in the building or another state of emergency that a vast amount of people need to know about fast it is texted (SMS)
G. Promotions – gift coupons and vouchers, discounts and prizes won etc
These are just a few major uses of the mobile phone for companies and organizations
Uses for the Mobile Phone for Individuals:
A. Text/SMS Marketing
B. Mobile Web
C. Bluetooth Proximity Marketing
D. MMS (multi-media message service
E. Mobile Applications
F. PPC (Pay Per Call) Mobile Marketing
G. Mobile Banner Ads
H. Location-Based Marketing
I. Voice marketing
J. Mobile Game
K. Barcodes/QR
As you can see here I have just decided to list the different types of mobile marketing campaigns that one can undergo as an individual since I have already written an article on solely this subject A company can also run the same campaign so just because I have listed these under what a individual can do that doesn't mean a company cannot undergo the same mobile marketing campaigns.
If you would like to learn in detail about each of the campaigns above please visit my blog on http://mobilemarketingage.weebly.com/1/post/2011/05/11-types-of-mobile-marketing.html
Questions and Answers
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