Kurt Steele learns the hard way...
I wanted to work from home. My motivation was like most of you. I looked for an opportunity to begin to make a certain amount of money so that I could just live with freedom. My mistakes are so familar to many of you.
My first mistake was to not do the due diligence that I needed to do before entering into a business. I ponder the hours, weeks and months that many successful entrepreneurs invest before they make a decision to form a company and launch a product line. Like most of the individuals that want money and the freedom to work from home, I jumped without research. I have found out that successful entrepreneurs meet with the company founders and examine the corporate infrastructure before signing up with ANY company. This mistake cost me alot fo money and grief that was unecessary and expensive.
My second mistake was that I had no budget or plan for marketing. I began to buy leads and this got expensive when many said 'no' and even more flaked out on commitments. I needed to really have a business plan and a strategy. I am so glad that I found this eBook at http://www.lighthousemarketingbook.com/cashdaily This book has stopped me from continuing with mistakes that cost money and time. Thsi laser focus will show you how to have leads constantly flowing to your business.
The third mistake was that there was no Unique Buying Proposition that I could articulate. I know that others have called this an elevator speech. This title holds more power. What is unique and valuable about what I am offering. This is so vital and the coaching that I have received for webinars blow my mind with EDC. Take a test tour of the system by going out to http://www.thebigwebinar,net You will be motivated to sit on a live webinar and hear the best training an dcoaching that you have ever heard.
The fourth mistake was no system that automated to follow up with my prospects and cultivate, close, and coach them in the process. Automation is the key to work the numbers to get to the money. This is not just a CRM tool. This is a system that does the business with you.
In conclusion, marketing is so key. Systems are so valuable. People want high tech and high touch. This system, The Lighthouse Marketing System, has really put the net back into internet so that I can Capture, Cultivate, Close adn Coach people to success.
Kurt Steele
