Picture this: you found the perfect Multi-level Marketing Company; you are out of your skin with excitement; they have the most lucrative compensation plan available; the person who introduced you to the company is excited, also, and is enrolling people right and left.
Then what?
You go out and talk to your friends and family about this fantastic income opportunity that has the most fabulous product (or service) since the dawn of time. You realize that you have to have "X" number of people in your downline to start making back the money that you paid to get started and possibly the monthly cost of the product or service. So, you get anxious, you start cramming it down the throats of anybody that will listen. Your friends and family may avoid you because they know that they will get a "pitch" from you. After some time, you have only one person in your downline, two if you count your neighbor that said "oh, what the heck, I'll give it a try for a week or two. At least you'll stop asking me!", and your excitement is dwindling faster than tissue paper in a campfire. Finally, you look at yourself in the mirror and say, "Forget it! This stuff doesn't work!" and the next day you get up, go to work, try to figure how you are going to get rid of the remaining products in your garage (if you had to buy products), and call your sponsor to tell him (or her) you are done.
Sound familiar? Guess what, it doesn't have to be like that. Success in MLM does not mean that YOU personally have to enroll an army of people. True success from any home business comes from putting the right people in your business. How that translates to Network Marketing (MLM specifically) is that all you really need a 2 or 3 "go-getters", somebody that is as excited as you about making money with their own business; somebody that can duplicate a process; somebody that can follow directions. You see, success in MLM equates to duplication. What would happen if you enrolled 2 people that enrolled 2 people that enrolled 2 people, that en... You get the idea. Before too long you would have a monstrous downline! How easy do you think it would be to get some of your friends and family involved once they saw your success? (some people are funny that way!)
So don't let the "Myth of the Downline" discourage you. Find the people in your company that have been successful and do what they did. Be patient and it will happen. And most of all, HAVE FUN!
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