Recognizing a Real Home Based Business Opportunity

I have been in Business for over 30 years and I have seen all kinds of Business Opportunities from A to Z. Here is an analysis of how to differentiate a Business Opportunity that has a chance to succeed, from a Business Opportunity that has the high probability of costing someone a lot to time and money with a very low probability of success. An IBO is defined as an Independent Business Owner.

1.) Any legitimate opportunity in a network marketing company will never suggest or market training materials unless they are free of charge to anyone wishing to market the opportunity. These marketing tools would cost a network marketing company thousands of dollars to mail and have distributed in offices and homes all over the United States of America, let alone the Caribbean Basin.

2.) All three of the past MLM's that I was involved with also had another common thread in that they involved the sale of a product or service that had to be introduced to the new IBO (independent business owner), sold to the IBO, and that IBO had to then change their buying habits to include the newest fad, vitamin, or exotic juice cocktail.

3.) Another red flag that came up was that all three of these so-called "business opportunities" required the new IBO to attend meetings, seminars, and motivational trainings. The minute I hear the "keywords" like "Diamond", "platinum", "Gold-Plated Platinum" I think of the notion that someone has just been intoxicated with some kind of exotic Kool Aid at the latest pitch.

4.) Another "red Flag" is the Hype and High Pressure Close Tactic used by many MLM salespeople preying on friends and family. How many times have you heard, "You have just got to get in NOWWWWWWW!! Hurry!!! NOwwwwwww!! Before you miss the boatttttttttt!! If you do not sign up now, I will be sailing into financial security and you will be on "LOST" Island waiting for the numbers to go to 00000.00
Imagine how silly you will look three months down the line when your good friend see's you at a cocktail party and goes up to and say's, "Hey, how is your business saiiing along?" You look at your friend and in the back of your mind, you are thinking, "where am I going to come up with my next car payment?" Instead of, "I am making millions!!"

What is the moral of this story??

The moral is that if you are going to become involved in a business opportunity never "sign" up without checking the opportunity out. See how the person approaching you is doing in the business. Is that person desperate to "sign" you up?? Or, is that person telling you the truth?

I have three business that are brick and mortar. I have a car dealership that specializes in the sale of exotic and 1960's muscle cars, a real estate business, and an eCommerce business that deals with anything from "green" organic, natural, eco-friendly products that are good for the body and good for the environment.

So, I can tell you from experience that the best way to sell anything from a car to a business opportunity is to sell yourself first!

Selling yourself first means treat the person you are dealing with as a passenger on your cruise ship and be a great "tour guide"

In the case of a car, allow them to test drive the car. Leave them alone and never push the car on them. Answer all of the questions honestly even if you know the answer might "blow" the sale. If it was meant to be, it was meant to be.

Just as in the car, you must allow the IBO to "test drive" the opportunity before "closing" them. The best way is to train your recruit only, and only if, they want to be trained! If they do not want to be trained BEFORE they engage, they will NEVER be successful in your business and that is the difference between the 3% who succeed in network marketing and the 97% who fail and go on looking for the next "get rich quick" scheme.

And herein lies the secret of network marketing for FREE:

If you sign up a recruit for the monetary bonus or compensation, you are not recruiting!!! You are just signing up mindless drones who can not think outside of the box. The secret is to take those poor soles looking for an opportunity and give them the chance to DUPLICATE by giving them a chance to make a story that is profitable.

I know this is true because my eCommerce business is predicated on that golden rule of "do unto others, as you would want them to do onto you."

In other words, they key to getting someone to work for you is that they must engage BEFORE they sign up. Most MLM's have bonus periods that can be attained within their first 30 days. But, IBO's will never, ever attain those goals unless they are ENGAGED with a team ready to engage at the time they sign up.

The truth is that amateurs try to convince and professionals sort to find the right person that is ready to engage for their opportunity.

In closing, I can say I know what I am speaking about because I tested this thoery with another MLM.

I engaged 10 people, and those 10 have turned into over 885 other people or businesses within 12 months and the business I created turned over a profit in excess of a little over $10,000.00.

All this was done with honest hard work that did not include the sale of promotional materials or false claims or inducements.

So, the message to anyone looking for an MLM opportunity is to never sign up unless you engage.

Never get involved with an MLM unless you can see a leadership team in place to train you free of charge without selling you a video, book, or cassette.

If the person recruiting you has made no money in the past 90 days, then chances are that will be you in 90 days since that person is just an example of a duplication of failure and how to fail.

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