Selecting the right niche for your next site to flip

Posted: Nov 07, 2010 |Comments: 0 |

Your website's niche is the subject-matter it will deal with. The more specific your niche, the more valuable it will be. However, there are some niches that hold more value than others. For example, Mortgages, Insurance and Credit are extremely profitable niches. Yet the more profitable a niche is, the more competition it will probably have.

Therefore, you have to find sub-niches within those main niches so that you can take advantage of that main niche's profitability while also targeting a specific group or audience.

For example, if you create a site about mortgages, you will likely find millions upon millions of sites just like yours. On the other hand, if you were to choose a site that has to do with mortgages for single moms, your website would then be part of a targeted niche that may not have as many competitors.

Keeping this in mind, you need to create your site around a niche that people will want to pay for. One of the ways to do this is to use Google's free keyword tool.

Google Keyword Tool

Google's keyword tool is designed for the Pay-Per-Click Adwords platform. It's free to use and it can give you very valuable information regarding which keywords are hot at the moment.

To use the tool, you simply enter a keyword or phrase. You will then be given the amount of searches Google experiences each month for that keyword or phrase as well as how much competition there is for it.
Some people claim that the Google keyword tool isn't very accurate but it can give you a great idea of what keywords are popular and which ones will make you the most amount of money.

When you find a keyword that has a lot of searches with minimal competition, you may have found a winner. You can also select an option within the tool that reveals how much advertisers are paying for certain keywords, so that you can see which ones are most profitable.

Whilst the Google keyword tool is a great way to find a profitable niche for your website, it can also be time consuming. If you want to save time, there is a better way to find a successful niche for your site and that's to check which sites people are buying at the moment.

Which Sites Are People Buying?

Yet before you even build a site, it's a good idea to visit these sites to see which niches are the best selling. These sites are the most popular website flipping sites on the internet. People advertise their websites and buyers can either buy them outright or they can bid on them.

You'll want to focus on those sites that have either been sold already or the ones that are receiving the most bids. This will give you a great idea of which sites are the most valuable in the minds of website buyers.

When you do this, pay attention to several things, such as:

1. The website's topic or niche.
2. The type of site. Is it a blog, an Adsense site, an affiliate site, etc.?
3. How much money the site is going for.

This is probably the best way to find out which sites you should be focused on. Once you have a niche in mind, it's time to start creating your website.

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