The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing
Bluetooth is a proprietary open wireless protocol which is used for transferring or exchanging data over short distances with the help of short length radio waves fixed from the mobile devices creating a personal area networks (PAN's). About the Bluetooth marketing, different people with different software's are carrying the world of Bluetooth to a high destination where people wouldn't have thought that the use of Bluetooth could be so common. Talking about the soft wares and markets, here is another generation of a Bluetooth soft ware that has given the world of Bluetooth another big boost. People spend a lot of their cash on advertisements, creating their banners etc. Well, for all this, various companies have created a solution for their problems by creating such soft wares that require Bluetooth; only no cash needed. Today every one including the younger generation carries cell phones with Bluetooth as at least the minimum function.
Software's such as BlueMAGNET and FexMax are the Bluetooth advertising software's. Now the question that will pop up in peoples mind is that how these soft wares work? Now to clear their minds, to work with these soft wares you just need a cell phone with Bluetooth and you just need to download the software (available on different websites). The soft ware will search for Bluetooth signals in your specific area and would offer the customer that is approaching, a video promotion, or your business card. Many business companies are using this facility to gain more exposure to their business. Now another question would definitely appear in one's mind, because some people definitely think about their business progress before taking any risks, so they would be thinking if this really works or not. But this is the main thing that is depending upon the business man trying to use this software.
One must needs to have a catchy invitation message to their business which attracts the customer and they can have more and more exposure daily all year long and the best part is that fact that it is all free of cost. Well it is not necessary that one has to use a cell phone for this software, they also work on the desktop pc by using a small Bluetooth dongle. You can send texts, pictures, and other multimedia messages over Bluetooth technology to the mobiles and handheld devices. The Bluetooth and other wireless marketing are demanding and marketing techniques which provide the companies and enterprises the ability of in time SMS (short message service) advertisement. It's just like sending a text message to mobiles. If you are using a PC then Bluetooth dongles built by the companies have a range of about 300m, which means you can promote your services in between 1800sqm. The world of Bluetooth has given the business industry a huge advantage and also has solved their problems and they can now save their cash as well.
Questions and Answers
Today, people can observe lot of changes in the field of marketing as a result of proximity marketing, which is considered to be an innovative way of marketing that requires very less investment.
The future of Bluetooth Advertising is becoming very dependent on the morphology of the smartphones used. Almost all Symbian phones (near 44% of the global markets) supports/accepts receiving files sent by Bluetooth Advertising devices. These smartphones that supports Bluetooth Advertising technology are mainly concentrated in Africa, South America and Asia.
You must be wondering why you have been hearing so much about mobile marketing lately. Well the reason is it really works and is definitely cost effective.
Bluetooth-based systems Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing
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