The Three Pillars of Info Marketing Success

<h1>The Three Pillars of Info Marketing Success</h1>Author: <a title="Martha Cummings" href="http://www.articlesbase.com/authors/martha-cummings/185571.htm">Martha Cummings</a> In Neil Asher's article, "The Three Pillars of Info Marketing Success," he focuses in on the fact that customers are the key to any business's success.  He states, "The second pillar is conversion. This is all of the spots in your business where you actually ask someone to take action. Prospects opt-in and they convert on your landing page, or they buy something and they convert to becoming a customer. They convert from one level of relationship to another, from stranger to contact, contact to prospect, prospect to buyer, buyer to loyal customer, loyal customer to advocate. Conversion is all about marketing, but marketing is not just about sales. It includes everything you do to establish the value of your products and expose them to potential customers. It’s about positioning, and branding, and promoting. It’s the way you get your content into the hands/minds of your customers—which brings us to our third pillar.  ... the third pillar is customers. To succeed, you have got to attract customers. You got to get customers to come to you in the first place. This requires list building and other activities aimed at identifying who is likely to buy from you. This is also where you really learn about the techniques that you might think of as 'advertising.' So there are your three key pillars. You are going to build your information marketing business on a solid foundation: your content pillar, your conversion pillar, and your customer pillar. And just like a stool needs all three legs to stand, so will your business require all three of these to succeed. " In my own personal experience, I have learned many different advertising techniques essential for business success through Mary Gersten's risk-free program.  In her 14 step program to becoming a Certified Media Placement Specialist, I have gained valuable information and experience.  For more information call 1-800-719-8268 ext.24612 or visit <a href="http://www.mywebcashstore.com/cummings7146"><a href="http://www.mywebcashstore.com/cummings7146" target="_blank">www.mywebcashstore.com/cummings7146</a></a>About the Author: Martha Cummings is a work-at-home business entrepreneur who has successfully completed Mary Gersten's Media Placement Specialist Program. For more info please visit us at <a href="http://www.mywebcashstore.com/cummings7146" target="_blank">www.mywebcashstore.com/cummings7146</a> Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/business-opportunities-articles/the-three-pillars-of-info-marketing-success-1023556.html" title="The Three Pillars of Info Marketing Success">The Three Pillars of Info Marketing Success</a>

In Neil Asher's article, "The Three Pillars of Info Marketing Success," he focuses in on the fact that customers are the key to any business's success. He states,
"The second pillar is conversion. This is all of the spots in your business where you actually ask someone to take action. Prospects opt-in and they convert on your landing page, or they buy something and they convert to becoming a customer. They convert from one level of relationship to another, from stranger to contact, contact to prospect, prospect to buyer, buyer to loyal customer, loyal customer to advocate.

Conversion is all about marketing, but marketing is not just about sales. It includes everything you do to establish the value of your products and expose them to potential customers. It’s about positioning, and branding, and promoting. It’s the way you get your content into the hands/minds of your customers—which brings us to our third pillar.

... the third pillar is customers. To succeed, you have got to attract customers. You got to get customers to come to you in the first place. This requires list building and other activities aimed at identifying who is likely to buy from you. This is also where you really learn about the techniques that you might think of as 'advertising.'

So there are your three key pillars. You are going to build your information marketing business on a solid foundation: your content pillar, your conversion pillar, and your customer pillar. And just like a stool needs all three legs to stand, so will your business require all three of these to succeed. "

In my own personal experience, I have learned many different advertising techniques essential for business success through Mary Gersten's risk-free program. In her 14 step program to becoming a Certified Media Placement Specialist, I have gained valuable information and experience. For more information call 1-800-719-8268 ext.24612 or visit www.mywebcashstore.com/cummings7146

Martha Cummings is a work-at-home business entrepreneur who has successfully completed Mary Gersten's Media Placement Specialist Program. For more info please visit us at www.mywebcashstore.com/cummings7146

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Article Tags: Business Success, Marketing, Promoting, Advertising, Attract Customers

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