What is viral marketing and how does it works?
The word viral comes from the word virus. Like any viruses, their purpose is to infect as many hosts as they can in order to replicate and prolonged their survival period. The same goes for viral marketing.
Here is how viral marketing works. You give away something free to your friends or people in your mailing list. That freebie can be anything that you think is valuable and interesting to your readers. The freebie can be in a form of an ebook, audio or videos and within the freebie, you embed your website URL. If the content of the freebie is good enough, people that like the freebie will start to share it with their friends.
Soon, those friends that like the report will share it with other people. The viral report start to get into many hands and soon many people will know about your website and you will receive a deluge of traffic coming to your visit. In a nutshell, viral marketing is simply leveraging on other people strength to promote your product while you hardly life a finger!
To get started, the best and cheapest way to begin viral marketing is to create a free report. There are many ways you can do to create your free report. You can write it yourself if you have good writing skills and have vast knowledge about your subject. The other way is to outsource it to a writer but that can come at a cost. Another cheaper option is to buy private label rights (PLR) that is relevant to your niche and promote.
Whatever method that you use, the most important thing is that your free ebook must have good content. Remember that your ebook is selling your website. Make sure that the content within is good and valuable to your readers and is grammatically correct.
The last thing you want of your readers is to leave a bad impression for your website. In your ebook, you want embed your website URL on every page at the footer page. You can even monetise the ebook by embedding affiliate links to products that is relevant to your niche. Oh and remember to remind your readers that they have the permission to spread the book.
This is one technique that you can use to add more content and credibility to your ebook. You can find on the internet other freebies that are being written by people expert in their niche. When you promote your ebook, you can tell your readers that your viral report contain information given by a particular expert. This will upped the value of our viral report and your readers will be more willing to share it with other readers.
Another good way to create a viral report is to use audio. Within the audio, the name of your website URL should be clearly broadcast and the file name of your audio should contain your website URL too. Of course, the advantage when it comes to this method is that people can store the audio in their mp3 and listen to the audio and listen it to their own convenience. If the audio is good enough, people will naturally share it with other people.
Another way is to create videos. In videos, you can embed your URL within the video itself. Video is a very powerful way to promote your website since they are often perceived as higher value.
If you ask many top internet marketers out there, embedding videos within a landing page leads to a much higher conversion rate than giving away a free report or ebook. Of course, the problem with videos is that it can be very costly and time consuming if you do not have the necessary technical skills.
However, if your budget allows it, then creating videos is the way to go. Nowadays, the attention span of many people are getting shorter and shorter and people will rather be entertained by a video rather than straining their eyes looking through a free report on their computer.
The most important thing when it comes to viral marketing is to make sure that your viral product is of utmost quality. The best way to promote your viral product is through social media like facebook or through visitors landing on your opt in page and have them opt in to get your viral report.
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