Why this time is so right for entrepreneurs to start a business. Jenny Ferns' observations

Observations as to why this is a GREAT TIME to start a new business:

State of the World

•    Political
Wars and conflict continue and impact the stability of the world, politically, socially, emotionally, spiritually and financially.

Recession worldwide has influenced government intervention to prevent job loss and company failures and financial crash. The enormous bail outs and printing of money will result in greater taxes and more government control for all to offset the debt. People’s attitude to government will be conflicted.

•    Economic
Recession may not turn into depression but recovery will be slow – maybe 10 years. Job losses will continue and the security once expected has gone for many. This downturn and instability effects all ages  and second and third jobs and additional sources of income will be sought.

•    Social
Both men and women in traditional employment work for pay or salary. If they do not work there is no income, are not independent and cannot survive long without the job, pay or social support.

Education is no longer a guarantee of employment or long term security. Business, self employment, investing  and other forms  of income creating is becoming attractive to  young adults  who are also disillusioned with the workplace grind demonstrated by their parents. This group is also very technically savvy and comfortable with the internet.

One group in the West, the Baby Boom generation, which has suffered loss of  long term jobs and retirement savings with the economic downturn is a prime group for exploring new opportunities. Retirement may not be an option any more. This group may have time and some resources to take advantage of the home based business opportunities and internet technology.

Economic downturn impacts  the most vulnerable. Women, and  by association children, also the retired and elderly are vulnerable with less financial independence. Women as a group in the West have made huge strides in  gaining a political voice, education and are challenging the  power historically held by men. In some countries and societies women are not valued as  people and are controlled. There is a form of democracy in many countries however there often is not true democracy or equality in the workplace or  even in some families. Power often is still taken by the men regarding major decisions concerning finances and many women have not explored or even considered  creating thier own financial independence within marriage or their own lives. Dependency on a job, and/or husband  for survival is  often the norm.

Many women even remain in painful, abusive or loveless marriages because of the fear of lowering standard of living or  poverty without the resources of the partner. Many women who  are single, divorced or widowed have financial challenges and seek security beyond a wage or salary.

The wish and need to earn, learn and become financially independent are the driving forces that will enable  men and women to seek opportunities to augment their income to become independent.

•    Technological
The internet’s rapid growth has increased the ability of all people, regardless of age or race or gender to communicate to each other worldwide. It is a digital marketplace and forum for ideas. It is considered by some to be the new “goldrush”.

•    Other
One force influencing the world and peoples lives is the search for meaning  to life in religion and spirituality. This impacts the choice of lifestyle and search for meaning in work or how money and influence is used.

The deteriorating environment and its effect on the balance of the web of life is increasingly evident and environmentally responsible activities and occupations are important.

For more information on starting a business that will flourish in this climate -  contact:

Jenny Ferns. M.A.

Millionaire Mentor Team.

jfjennyferns@gmail.com

http://www.jennyfernsblog.com