Psychometric tests could tell us more about Clegg, Cameron and Brown than TV debates

Posted: May 07, 2010 |Comments: 0 |

For the first time in a UK Election, technology has been embraced with TV debates, Twitter etc occupying significant resources. This said maybe the technology the politicians really fear is yet to be considered.

A series of psychometric or personality tests could tell voters far more about the UK's main party leaders than the recent live television debates, it has been claimed.


John Holmes of the Psychometric Advantage website says that the recent televised debates in the run up to the general election may make for enthralling TV, but they do not give a true insight into the personalities of the men fighting to be the next Prime Minister.


Holmes admits that it is difficult to face 90 minutes of stiff questioning in front of millions of viewers, but the answers they gave were clearly scripted and rarely deviated from their respective party line.

If conducted properly, well-prepared psychometric tests are almost impossible to cheat and the results would give voters a deeper understanding of the motivation, principles and honesty of those standing for the highest office in the land.

He went on to argue that many of the world's most successful companies insist that candidates for senior positions sit for a psychometric test, so why should politicians such as Gordon Brown, David Cameron and Nick Clegg be any different?

As part of a thorough recruitment process, blue chip companies have found that an interview alone, or even a series of interviews, is often not enough to determine the best candidate for the job. When psychometric tests are also used as part of this processes personality traits can be uncovered that are not immediately obvious.

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