Thinking Mind: Excellence and Success
In the era of globalization what we appreciate is excellence in every thing. Right from products, services, to the working of government what we expect is excellence. Excellence has no background, no nationality, no caste, no religion, no language, and no region but yet when you hear excellent music you cannot escape appreciating it, when you watch good movie you cannot stop yourself from admiring the performance of entire team behind the production of movie including the star cast. When excellent work is done, the creator is perfectly sure that the work is excellent and is bound to be a success.
Excellence is a single word but can bring happiness in life of billions of people across the globe. Whether it is the work of professionals like medical practitioners, teachers, engineers, actors, or local administration, business, agriculture or governments what we admire, appreciate and expect is excellence in all such activities and many more as the list of activities is endless. The message is simple do what you love and love what you do and aim for excellence in your venture. Right from cup of tea from street vendor to branded apparels what people love is the quality of the market offering and its perceived value. Be sure that if market offering is providing high value to customers that is benefits in terms of functional utility and other psychological benefits like satisfying ego and esteem needs are more than the cost of acquiring market offering in terms of monetary payment and other efforts to buy the market offering like seeking information about market offering, comparing the market offerings, investing time and energy for identifying the best market offering etc. than such market offering whether it be product, service, place, person or idea is bound to be a success. A good word of mouth is the best publicity the market offering can achieve. Excellence is a small word but it can change the fortunes of huge world.
Excellence must be the sole goal in our efforts to serve and profit from the community. We should have passion for excellence and love for what we do as learners, students, professionals, employees, entrepreneurs, or government. Remember if you fail in excellence, you will never achieve long term success. People buy brands as they perceive high quality in branded offerings, but if brands fail to deliver quality then consumers are not fools to pay high price for such brands. Brands to remain as brands have to be qualitative and satisfy customers. This is true for all market offerings whether it be product, service, person, place, idea, property or experience. Contrary to popular perception that public memory is short, it is well known in marketing that a satisfied customer speaks favorably about market offering to only four people whereas dissatisfied customer bad mouths about market offering to eleven other people. The bad word of mouth spreads faster than good word of mouth. The principle of excellence is applicable every where be it business, service, sports, defense, administration or government and is the only way to earn long term success. The article which you are reading is also subject to the principle of excellence. Brand preference, brand loyalty, brand patronage and clients can be earned on long term basis by excellence. Remember the goal by Diego Marodona in 1986 Soccer world cup quarter final match between Argentina and England when he passed four defenders to score marvelous goal or remember Don Bradman's record test average of 99.94 or success of Indian sportsperson in recently concluded common wealth games and Asian games all are the result of excellence and will be long remembered.
Questions and Answers
Integrated Marketing is a comprehensive approach to internal and external organizational communication. In IMC general advertising, sales promotion, direct response provide clarity, consistency and maximum communication impact. IMC is a concerned with the strategic coordination of all the messages and media used by an organization to influence the prospectus. In the IMC approach the different communication are in the form of arcs making up a 360- degree circle, at the center of which lies the cu
Although most businesses understand the importance of a marketing plan, many do not realize how vital branding strategy is to the success of such a plan. Law firms, like most companies, acquire new clients through the marketing of products and/or services. Using social media for targeted marketing, such as law firm branding, increases business visibility which converts into a greater client base.
A visit to a number of copmanies in the USA reknown for the excellence of their customer service including Nordstrom, USAA and South West Airlines. The experiences are categorised using a model which covers the visit context, the Business model on show, the core processes, product variables, Staff Management and the Customer Dialogue. Internal documents are quoted and in each case there is a real live example of a cutomer excellence story.
Not only big companies or corporate names need to think about branding, this can also be applied to small businesses as well. Branding says a lot about you and your business, and this certainly true for a home-based, one person operation to a multinational company. This only means one thing, that having a good brand name or branding strategy can add a couple of figures to you sales...
A brand can take many forms, including a name, sign, symbol, color combination or slogan.brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name."
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We play numerous role in theatre of life. We play the role of employee to employers, employer to those employed by us, parent to children, children to parent, member of social club, student in evening or full time course and so on, the list is endless. Each role we play has expectation association with it by the role senders. In the case of organisation employee is required to perform diverse tasks and play various diverse roles.
Soham a post graduate in management joined a reputed organisation as management trainee. Soham had work experience of two years as management executive in a small scale firm. When soham joined the organisation he was not explained about his role as a management trainee. The first few months on job were relatively stress free as he was entrusted with limited tasks related to his area of expertise that is marketing. But gradually he was entrusted with varied roles and was required to coordinate, c
Customers are investing their hard earned money, their precious time, their energy in comparing and buying a product or service. When the utility, satisfaction, happiness, delight, enlightenment, and overall positive experience of the customer exceeds their investment of money, time and effort in buying a product, service or market offering then we can say that the corporation or business firm succeeded in creating value for the customer. Such customers are likely to speak favourably for company
The economic crisis of US and euro-zone has shaken the confidence of investors in international financial markets. Globalization of world economies ensures that economic problem or crisis in major economies of the world will have negative economic implications for the developing and emerging economies.
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