Making a Career in the Retail Industry

Posted: Sep 23, 2009 |Comments: 0 | Views: 186 |

The retail industry in India is booming again after the slump that it witnessed during the global economic slowdown. In fact, just two-three years ago, it was the most thriving industry in India with established players expanding and new players setting foot in the retail industry in India. Owing to this growth, there has been a spurt in the number of retail jobs in India. The hiring outlook in the industry is again picking up with big players hiring people for the new outlets coming up. There are various types of jobs in the retail industry at all levels that one can join according to temperament and interest.

To understand more about career opportunities in this industry, it is first important to know what the industry entails. Retailing of goods involves selling merchandise from outlets and stores for direct consumption by the buyers. The retailer stocks products in large quantities and sells them at a premium to the customers. For the smooth functioning of a retail store, there are various components involved. Right from the store manager, merchandising manager, category manager to the sales staff, everybody plays a key role. However, it can be said undeniably that it is the sales staff that is key to the success of any retail chain. The way sales executives interact with the customers and convince them about the products is quite important in closing a sale, besides the worthiness of the product in itself.

For the executive level retail jobs, there is no specific educational qualification required. Right from a simple graduate to an MBA graduate, firms hire candidates for different sales jobs positions. What is most essential for becoming a good retail sales executive is the ability to communicate well. Effective interpersonal skills and efficient communication skills are must for the job of a retail sales executive. The sales staff should have a pleasing personality, should be presentable and congenial at all times. Being at the front end, the sales staff needs to deal with different types of customers and need to handle various queries. Hence, it is important for them to have patience and the ability to convince and satisfy the customer. It is the good servicing of the customers that ensures they return to the same store to buy products.

Thus, a sales executive must understand the consumer and the business well. He/she should we well-organized, planned and open-minded. There is no educational qualification that can ensure these qualities. These have to be innate. The passion to sell comes from inside. However, candidates from commerce, statistics, economics, business, communications and management background are preferred because they have a starters’ advantage over others. However, in the long run, even people from other backgrounds can succeed in the retail industry owing to their ability to sell any product or service.

With big names in the industry pumping in money in the retail industry, the number of jobs in retail is also bound to rise. The growth prospects in the retail industry are also bright.

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