Pr – Starting Out
It is difficult enough starting out in any career but one so loosely defined as public relations can mean that all the advice available is welcome. But of course, as with all things in the life, the more advice there is the more chances there are that there will be bad apples amongst the good.
There are a wide range of helpful career sites on the internet, some specific to certain careers, and some specific to starting out in the field of public relations. Most advice on these sites as far as public relations goes centres around the ‘first step’ than all those important steps that often come before a decision like this.
Therefore, internships are almost always useful – get a feel for the career, for the type of skills you are going to need and how others with years of experience go about their business and deploy their skills. Of course, it might be very useful to get involved or, indeed employed, by another public relations firm and learn the lie of the land that way. This is often known under the banner of several guises – sometimes it is known as work experience, something that many of us would have first tastes in our younger days as part of a school placement. Other people call this ‘actually getting a job’, and is the most popular – in the past at any rate – way of starting out a career.
If the career requires it, go to college or even university and then on to a placement – or ‘job’ – with a firm who works in the sector that you wish to spend the next fifty years of your professional life. Of course, it doesn’t quite work that way nowadays and the landscape of employment has changed as well as drastically shrunk, and therefore the avenues into these firms have narrowed, and in some instances, closed altogether to those who can’t afford it. The lesson here is that public relations is a dog eat dog world from beginning to end, and the first step is no different.
Questions and Answers
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