The Vista Ego: Another Tata Success Story

Posted: Jan 25, 2011 | Views: 105 |
Leadership with trust: Tata believes in the vehicles of tomorrow, and they have proven this through the TATA Vista ego. Tata continues to be very successful in the motor industry, probably because they launch innovative product that fulfill the requirements of the consumer. By doing this they set the bench mark for light, affordable passenger and commercial vehicles.

Tata is India's largest motor company. They are the leaders in the manufacturing of commercial vehicles and amongst the top three in passenger vehicles. They're the world's fourth largest truck manufacturer as well as the second largest bus producer. Tata motors are also expanding its foreign presence: their commercial and passenger vehicles are already being promoted in several nations around the world: Europe, Africa, the Middle East, South East Asia, South Asia and South America. Furthermore , it has joint projects in Kenya, Bangladesh, Ukraine, Russia and Senegal. The company has experienced a lot of development in the past few years because of their knowledge of the economic system and consumer needs and the ability and desire to change these needs into a reality by producing and manufacturing some of the best commercial and passenger vehicles. They will continue to develop and manufacture the best commercial and passenger vehicles according to customer needs, while also focussing on environment-friendly technologies in pollutants and fuels.

One of Tata's best accomplishments is probably that of to be able to produce the world's most economical vehicle: the Tata Nano. The standard version of the Nano will cost you only R17 000 in South Africa. R17 000 for a car, believe it!

One of Tata's other many successes is the Tata Vista ego. These small, but stylish cars are available in two models: the INI and IGNIS. It features a 1368 cc, 4-cylinder, multi point fuel injection motor. The maximum engine output is 55kw at 6000 rpm and the maximum torque is 114Nm at 3250 rpm. This is a front wheel drive vehicle with a 6-speed transmission system.

The Tata Vista ego comes at an affordable price of only R104 995. Of course, financing options is available and a warranty of 3 years or 100 000 kilometres as well as a 4 years or 100 000 kilometres service plan also comes with the offer. The vehicle also comes with numerous safety features, for example airbags, central locking, child safety locks, crumble zones, side intrusion bars and an engine immobilizer. It also offers comfort features like power steering, air conditioning, heating and demising, fog lamps, power windows, height adjustable seats and a sun visor.

The ego has had its praises sung by many motor industry experts and reviewers. "The car performs well under pressure and provides stability on and off road. The exterior design is sleek and nothing looks out of place. Over all I'm impressed with it and do not want to hand it over any time soon" and "The car's stylish and unique design is always a head turner and judging by the number of questions and compliments that I have received while on the road this is enough to make any Tata driver proud." Actions speak louder than words, and these statements have proven that. This little car has taken the entire world by storm, and it looks like its here to stay.

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