An Innovation called Carnation
Carnation is a concept of first of its kind in India where cars from multiple brands are sold under one roof. It is a one-stop-shop for buying branded spare parts and getting car serviced by trained and experienced mechanics.
The Carnation is the brain child of Jagdish Khattar the former Managing Director of Maruti Udyog Limited. At present he is serving as the vice-president of the Society of Indian Automobile Manufacturers (SIAM).
Carnation Auto India is a new experiment in the Indian car industry. It is established to create a nationwide network of multi-brand outlets which will trade in new and used cars, as well as spares and accessories, offer service, insurance and finance all under one roof. Carnation Auto is modeled on third-party formats as in the West and many European countries. In the third-party formats, the third-party chains occupy one-third of the after-sales-service market with the rest divided between authorised dealerships and neighbourhood workshops.
In India half the people do not visit the dealer workshop after their car warranty expires. They go to their neighbourhood workshops, which are in general technologically ill-equipped.
Carnation Auto India was inaugurated in June and has ten company-owned outlets across India along with six joint ventures with local players in different states. With a multi-brand model, dealers will be able to attract a larger pool of car owners and a bouquet of services means better revenues for them.
In the past, MyTVS from the TVS Group, Mahindra FirstChoice and Reliance AutoZone have come up with such concept or business. But they didn’t move to an undertaking of national level.
The former Managing Director of Maruti Udyog Limited is concentrating on increasing the network of the business before launching all services as scale is an important issue in this business. Moreover, partnerships are also important to deliver on the multi-brand one-stop-shop. Big names in automotive industry like the Bridgestone, JK Tyres, ExxonMobil and Castrol have joined hands with Carnation.
Carnation Auto India is sponsored by Premji Invest and IFCI Ventures apart from Khattar’s own contribution. Premji Invest funded a substantial amount of Rs 80 Crore and IFCI Ventures financed Rs 28 Crore. Khattar is now finalising a loan of Rs 170-crore from a bank for smooth business operation. The Carnation Auto India will venture into twenty more cities.
Irrespective of the brand of car you own, Carnation Auto India promises to give you solution to all your car problems.
Questions and Answers
The soaring petrol prices and technological advancements in the diesel power trains of today have showed the way to the consumers to opt for diesel-run cars.
In 1935, the Toyota motor corporation had launched its first model in the markets of US. The founder of this manufacturing company is Kiichiro Toyoda.Nowadays, it is considered as number one Japanese automobile company in all over the world. It is well known for its refined and well designed vehicles and gained popularity in very short duration of time.
Bentley has proven to be the extravagant vehicle for giving the classy touch. And these cars are used for family day out or for business purpose also, means multipurpose.
Many people in San Diego, California are very particular when it comes to their vehicles. They fuss about the way these look, what kind of model and type, or how fast these are.
Windshield wiper blades are essential parts of safety. They give the driver a clear and unobstructed view of the street especially during winter and rainy season. Whenever small droplets of water or snow get on accumulated on the windshield, the wiper blades wipe the windshield and keep it clean. Different kinds of windshield wipers are available in places like Riverside windshield replacement.
Maruti Suzuki Regional local indian local Ltd (MSIL) took the Regional local indian local automobile community by environment by creating the Maruti Suzuki Ertiga on Twelfth Apr 2012 at its key head office in New Delhi.
Maruti plans to launch a face lifted version of its environment friendly car, A Star in 2012. The company has worked on the feedbacks received from customers about the uncomfortable interior space to introduce refined and comfortable interiors with stylish exteriors.
Indian car market is growing rapidly. Its growth has been phenomenal in the last ten years thanks to raising income and needs of the people. The cars that were once a privilege of only a few, are no longer reserved to well-to-do classes.
India car marked is flooded with cars of all types and sizes. Small cars have increasingly become popular. All major carmakers are rolling out small cars. Ford Figo and Chevrolet Beat are two small cars which have earned a good name. The two cars small hatchbacks are still new to Indian car market. Both are powered by petrol and priced between Rs 3.4 and 4.4 Lakh Ex-showroom approximately. Here's is a comparison of both the cars.
New cars 2012 is the current hot topic; the year has seen launch of so many new cars in India, and has made it an exciting time. There is an additional cheer and a pleasant surprise, which you will realize when you start to compare cars in India.
Discuss this Article
