Audi Driving Experience

The Audi Driving Experience is a driving scheme introduced by Audi in the year 1983. This driving programme is an advanced and is based on the high performance. The primary motto of this scheme is to enrich drivers' knowledge, by using physical "hands-on" tution and theory, which is primarily based on the complexities in modern Audi cars. This usually includes ESP (Electronic Stability Programme), high speed handling, ABS (Anti-lock braking system), quattro 4 wheel drive system. Usually, this training programme is being conducted in a safe environment, far away from public highways and roads, but in the location where a driver can be taught the techniques so that he / she can cope in any real time situation and emergency periods.

In the UK, the Audi Driving Experience is organised by Audi UK and is located at the motor racing circuit, Silverstone. Whereas, in Europe the programme is being offered in various formats, which include special ice driving in Finland and Nürburgring's Nordshleife. In China, the programme was launched on September 2nd 2003 which was the first advance training scheme offered for drivers to the Chinese motoring public. The three styles or themes of the driving courses are "advanced track training", "defensive driving training" and "winter rally training". Now, the training programme is operated at two centres namely Zhuhai international circuit and Shanghai.

In South Africa, Audi's training programme is located at the Kyalami historic race circuit where the course is running for many years and established themselves as the most popular high performance course in the entire nation. Vehicles take part in the course in South Africa are new Audi A4 2008, TT, RS4 and S5. There are other courses conducted for advanced safety that feature Q7.

The story of this training programme in USA is quite different. Emotive and Audi of America offers the course to the drivers of USA, to feel comfortable with all latest Audi vehicles on all roads, by conducting various courses. The US version of this course is followed in Germany as well, and it turned out as one of the biggest enthusiast driving education experience in the world, that offer courses in more than 40 countries. In the year 2007, the tour in USA had 10 stops which rose to 15 in 2008. The newest Audi models featured in 2007 season was S5 and A4, A5 took part in 2008 season.

The introductory program offered by Audi is just a complementary to registered guests and the enthusiast program is half-a-day experience which includes track time in both R8 and RS4. This is offered only in USA now.