Barrington Lexus dealers proud of Motorist Choice Awards
These days, the auto industry is finally doing its part to diversify, with different automakers sending new signals in different industries. Some things never change though, and Chicago used Lexus dealers are thanking their lucky stars for that. The Lexus brand as a whole has been on the up-and-up in general – with a few little bumps in the road, as were seen in the recent recall. In general, the products that the luxury brand has put out are taking hold of the luxury market, combining luxury, comfort, power and innovation to create a new, explosive trend in the luxury market. With sister brand Toyota taking some serious accolades over the past several years, it's good to see that the company's luxury division continues to be relevant, even in direct competition with some of the industry's longest standing and most prominent brands. Barrington Lexus drivers understand how amazing their brand is, and they look to promote it whenever possible.
To help recognize the quality that comes with the Lexus brand, the results of the Motorist Choice Awards, sponsored by IntelliChoice and AutoPacific, were released recently, with major props going to Chicago used Lexus dealers. In fact, the Lexus brand saw five out of fifteen awards in its segment, racking up some serious credibility in the process. Chosen from a group of some 42,000 consumers, awards were given out based on "lifestyle" categories. For the "Eco-Friendly" category in the premium segment, the Lexus RX hybrid won the honors. It was also given the nod in the "High Tech" category. For "Youthful" cars, the Lexus IS received the honor. The best "City Car" was the Lexus LS, and the Lexus RX hybrid also won the honor in the "Value Car" category. Barrington Lexus drivers were overwhelmed by the brand's success and expect Lexus to have just as good of a showing for next year's awards. It's all taken in stride at Lexus, where they've won so many accolades they can't even count them anymore. I'm sure some of the other brands wouldn't mind if they shared the wealth, but they plan on hoarding them.
The results of the competition were dependent on several factors, and the actual categories were varied. For Chicago used Lexus dealers, the results were very fantastic and help the brand establish itself as a leader in its respective segments. According to the press release, "The fifth annual awards, announced today, are the result of exhaustive national value data and consumer lifestyle studies performed by the consumer-driven automotive analysis of IntelliChoice and automotive market research firm, AutoPacific. A first for this year, the awards were broken up into popular lifestyle categories that shoppers easily identify with, rather than the alternatives based on vehicle size, price and other such factors." Barrington Lexus drivers were big winners in this category, collecting several awards that have helped propel some of the brand's newest triumphs into the limelight. It isn't like Lexus hasn't already won plenty of awards, but a few new feathers in the brand's cap aren't going to hurt customer loyalty any.
Questions and Answers
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