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The Toyota Prius is such an iconic car that many people believe Toyota was the first company to come out with production hybrids. It was not. Honda was the first, but miscalculated the market and missed out on a huge opportunity. The announcement that the company will be introducing a hybrid sports car, the CR-Z, to the US market in the fall of 2010 is an effort to right that wrong.
The CR-Z is nothing less than a full frontal assault on the hybrid market in the United States. The car is a two-seater that is rumored to incorporate an integrated motor assist system that incorporates a 1.3 liter engine. The CR-Z, which stands for Compact Renaissance Zero, gets its sportiness from both the design and the fact that it is expected to be very light weight.
The initial prototype of the vehicle was shown at the 41st Tokyo Motor Show. It incorporates a longer nose with sleek, banked styling that runs to a higher end, flat rear. If I had to compare it to any other car, it looks like a revved up Honda Insight although with very distinct lines. You can look up images online from the show to see it.
The real beauty of the CR-Z is found in an area that is rarely available in a new, revolutionary sporty car. Yes, I am talking about the price. All indications are Honda is trying to bring this car in to wipe up the market. The proposed retail price is a paltry $20,000. This is the equivalent of a Prius, but with much better lines and performance. Well, at least we think better performance. Honda has released no information on just how sporty the performance will be. Still, one has to imagine it will be better than your average hybrid.
The age of hybrids is in full bloom. The Honda CR-Z seems to fill a niche that has demand these days. With a price in the $20,000 range, it may be a huge hit.
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