Honda Models Obtains Top Awards at the 2007 J.d Power Appeal Study

Honda the maker of high-end Honda Civic parts has been able to grab four model segment awards at the recent J.D. Power and Associates 2007 Automotive Performance, Execution, and Layout Study in short APPEAL, more than any of the other vehicle nameplate included in the survey.

The study is in its 12th year and measures owner’s delight in terms of design, content, layout, and performance of their new vehicles. APPEAL is designed to complement the other J.D. Power survey, the Initial Quality Study of IQS which deals on the problems experienced by owners during the first 90 days of ownership. APPEAL measures the level of comfort of owning and driving a new vehicle.

Honda’s four segment-leading models are Honda CR-V, Fit, Honda Ridgeline and Honda Odyssey. BMW and Mercedes-Benz obtained three segment awards, while Ford, Nissan, and Volkswagen each garnering two awards. BMW models that were awarded include BMW 3 Series, BMW 6 Series, and BMW X5. On the other hand Mercedes-Benz earns awards for its E-Class, S-Class, and GL-Class.

There were also Ford models that were awarded such as the Mustang and Edge. Europe’s largest automaker, Volkswagen receives awards for its Jetta and GTI while Nissan earns awards for the Nissan Altima Sedan and Nissan Armada.

The Nissan Armada came out as the highest in its segment for the fourth consecutive year. There are also several models that include the Ford Mustang, Honda Ridgeline, and Honda Odyssey that ranked highest in their respective segments for the third consecutive year. The Mercedes-Benz E-Class also ranks highest in their segments in both APPEAL study and IQS.

The 2007 APPEAL Study was based on responses from 91,000 purchasers and lessees covering the months of February through May 2007. Included in the survey are new 2007 model-year cars and trucks that were surveyed after the first 90 days of ownership.