Mike Briglia is the owner of Custom Auto Trim, a car accessories company based out of San Diego CA. Find more information on nerf bars at http://www.customautotrim.com/
Here in the USA it seems that depending on what city you are influences what car accessories are actually popular to you and your friends. And a lot of it actually has to do with the weather.
Case and point, in the Ohio Valley and the northeastern states like Pennsylvania, New York or New Jersey, one of the most popular truck accessories on the market would be the truck tonneau cover. This is truck accessory purchase is totally weather related because people in the northeast have to put up with a lot of cold, wet and snowy weather in the winter and want to try to keep their truck beds dry if they can, and keep the snow out as well. Yes, a tonneau cover looks nice, and yes it might help you save a few gallons of gas on a nice long trip, but the main reason that customers ask for the tonneau cover would be to keep out the weather.
In the southern states like Florida, Texas or Arizona they have different problems to deal with. The sun! Can you imagine having too much sun? I know its hard to do, but when thinking about what auto accessories you want to add to your car or truck it has a lot to do with it. The sun can really beat / burn things up if left outside every day.
In the southern states the most popular accessories that people add to their trucks are the stainless steel accessories including nerf bars, rocker panel moldings, billet grilles and truck bed rails. Why? Stainless steel wont burn, deteriorate, shrink, crack, fade or anything else like that. Thats one of the reasons that the southern folks like to dress up their trucks with chrome accessories.
Most of the time the influence starts at the dealer level, being maybe your local Chevy, Dodge or Ford dealerships in your area. They seem to be the guys that would initially test aftermarket accessories like these on your truck, and after they dress up and sell a lot of them in town, the potential new customers see these vehicles driving down the road and actually start calling the dealers asking for the parts they see.
Sometimes they dont even know what to ask for, for example a stainless steel nerf bar is sometimes referred to as a chrome nerf bar, a chrome tube rail, side bars or side steps, but many suppliers of aftermarket accessories are well versed in synonyms in the business.
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