Maruti Swift Limited Edition launched in India
The Indian auto giant Maruti Suzuki India Limited has launched a limited edition of one of its oldest and most successful premium hatchback Maruti Swift in the Indian market. The all new special edition Maruti Swift model has been launched to celebrate the company's recently (in March 2010) achieved landmark of selling more than 1 million cars in a single year. Only 1000 units will be sold of this limited edition Swift in the country. The launch of new edition of Swift model will further boost the sales of this largest selling hatchback in the country. Interestingly, the one millionth car of the company in the financial year 2009-10 was also a Swift car which was rolled out from its state-of-the-art Manesar plant.
The new limited edition Maruti Swift will be available in a special Goldsmith Black color and will carry an array of new generation comfort, style and entertainment features including splendid graphics, luxurious leather seats, special integrated stereo with USB and speakers, cushions, an artistic decal on the exteriors and foot-mats. The new Swift model has been branded as the Swift One Million Edition.
According to a statement given by Mr Mayank Pareek, Managing Executive Officer (Marketing and Sales), It is indeed a moment of pride for the company and the Swift One Million Edition is Maruti's gesture to show gratitude to its customers who have strongly supported it in its journey to reach the milestone of one million sales in one year. He also added that the interiors of the Swift One Million Edition have aesthetics of a commemorative edition and the new features and the characteristic body graphics together complement the sporty character of the Swift. According to him, the company is confident that this special edition will bring pride to the select owners who get to possess it.
The all new Swift One Million Edition is available in petrol version and carries a price tag of Rs. 483,079 (ex-showroom, Delhi).
The Maruti Swift has also created a Guinness World record for the largest gathering of Swift cars in May'10 when the company organized a massive parade in Gurgaon to celebrate the completion of the five years of this car in the Indian market. The Swift model has won the Car-of-the-Year in as many as 11 countries along with having over 40 national and international awards to its credit.
Recently Maruti had also launched the SX 4 Special edition named as the Royale and a special edition of the Ritz, called the Genus. Maruti has a liking for launching Special editions and has in the past got special editions for the M800, Esteem, Zen and the Estilo.
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