Mercedes Benz- an Innovative Giant in Automobiles

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When you think of luxury cars and SUVs, you are very likely to include Mercedes Benz. Mercedes- Benz has a long tradition of production of various models, which are all renowned for their safety, endurance, reliability and of course their good looks. Moreover, when one thinks of excellence, you think of Mercedes-Benz. This car producing giant has shown itself to be one of the top manufacturers in the world for quality, high-end cars. No other company has been able to touch all the bases as Mercedes has in luxury cars, buses, trucks,  vans and SUV's, along with its major involvement motor car racing.

With over 100 years of experience in car production and with models such as A to E classes and more luxurious and sporty models such as SLK and CL classes. With recognition by Mercedes- Benz that status symbol and value for money go hand in hand, it has paved its way to be a competitive player in luxury cars producers. Various factors play into the production of Mercedes- Benz, with comfort, reliability and of luxury a benchmark for most of the cars. Interestingly though, Mercedes- Benz has not been oblivious to the other possible market- production of cheaper cars such as A class- that still embodies what Mercedes- Benz is all about.

Let’s take a look back at the history of Mercedes- Benz and recognise how this giant car producer came about. Mercedes- Benz is a German born company that produces cars, buses and trucks and it’s reputed to be one of the first automobile companies. Carl Benz and Gottlieb Daimler, through a partnership resulted in production of the first Mercedes- Benz cars.

Mercedes-Benz originated in the 1880s by two men, Gottlieb Daimler and Karl Benz. They invented the internal combustion engine powered vehicle. Ironically, the two men never knew each other despite their similar work, thus for years, their work in automobiles ran parallel and they also lived in the southwest of Germany. Gottlieb Daimler with the help of his friend, Wilhem Maybach created the four stroke engine in district of Suttgart called Cannstatt. Meanwhile, Karl Benz worked in Mannheim. Later, Daimler now working in Unterturkheim built and raced his cars, this how he came to meet an Austrian dealer- Emil Jellinek, who took an active interest in Daimler’s work that he entered Daimler’s cars into the races of which he won significant amount of. The cars were named Mercedes after Jallinek’s daughter.

Hardships in the automobile industry in the 1920s resulted in the merging of Gottlieb Daimler and Karl Benz’s companies. In 1926, an official merge resulted in the first production of the first Mercedes cars and trucks.

Since then, with interruptions during the second world war (when their car factory was used to produce weapons of war), the Mercedes Benz cars saw an expansion of this company, with franchises all over the world. In Australia, United States, Africa and other parts of the world have fully dedicated Mercedes Benz franchises that sell Mercedes Benz cars, trucks, buses and coaches.

One example of these franchises is the Macarthur Mercedes Benz(http://www.macarthurmb.com.au) situated in a NSW, less than an hour south-west of Sydney sells a wide range of Mercedes Benz cars such A, B, C and S class, and many other classes are available. Sportier versions of Mercedes Benz are also available. This franchise goes on further to provide services for all Mercedes Benz cars, such as maintenance and spare parts.

This signifies the great diversity that Mercedes- Benz has in terms of the cars produced. Thus undoubtedly putting Mercedes- Benz on the forefront of the cut throat world of automobiles. Therefore, based on this large range- whatever your choice of cars, vans, buses or SUV's, Mercedes has something that will suit your needs. The company comes from a very prosperous and colorful past, and creates a reputation for being at least one step in front of its competitors. Mercedes- Benz has demonstrated that as the needs of the consumer changes in terms of price, climate changes concerns and more importantly the increase in fuel prices poses challenges for the automobile industry, but more so for Mercedes-Benz since it tends to produce expensive cars which may not appeal to the mainstream society. However, the continued innovation by Mercedes- Benz in terms of design and other important features, continue to make it a force to be reckoned with in the automobile industry. Producing a car for the driver, without losing focus on their goal of power and reliability. The racing side of Mercedes has also picked up in 2005 with the winning of many of the years racing. Mercedes-Benz, as a company, is strong, and they are going to be strong for many years to come.