Michigan Buick Dealers Tell MI Auto Times They're Proud of Buick Outselling Other Luxury Brands
DETROIT, M.I. – Michigan Buick dealers saw Buick sales soar past top luxury brands for the month of February. MI Auto Times is announcing Buick has surpassed Lexus for the second month in a row and outsold Mercedes-Benz, Audi and Acura.
"Being a part of the Buick legacy as it blossoms into what it is today is an indescribable feeling," Tom Moran, President of Buick GMC Detroit Metro Local Marketing Association, a group that represents 23 Buick GMC dealers in the Detroit Metro area, told MI Auto Times. "Watching an already strong brand take the lead over other luxury brands is a testament to the design of our Buick models and the people behind them. We are eager to see how far Buick can travel this year."
For the month of February, Buick sold 15,807 units, which is up 73.3 percent from Feb. 2010. The total units sold by Buick are almost 2,000 more vehicles than Lexus, which sold 13,814 units in February. Year to date, Buick has sold 29,076 vehicles to Lexus' 26,674.
Michigan Buick dealers stock the four Buick models available which include the Buick Enclave crossover and the three mid-luxury sedans Buick Lucerne, Buick LaCrosse, Buick Regal. Lexus on the other hand, has nine different models. Lexus only increased 0.2 percent from last February. Mercedes-Benz sold 15,464 vehicles with a 5.1 percent growth from last year while Audi sold 7,753 cars with 24.7 percent change over last year. Acura sold 10,796 units which showed growth of 20.8 percent from last February.
It is unknown how long Buick vehicles will hold this No. 1 spot from Lexus and others, but with talks of adding several new vehicles to the Buick lineup, Buick will continue to make strides forward and be a strong force to compete with in the luxury vehicle market and elsewhere. It was be difficult for luxury brands such as Lexus to catch up to Buick, but only time will tell how the road will go.
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