New Models Boost Up Car Sales

The fuel prices and even the car in India are going high but still it has not stopped common man owning a car. They still walk into a car showroom and drive home his set of dream wheels. During the during financial year 2007-08, most car companies made good sales in India than earlier and one of the one big reason for this is the onslaught of new models hitting Indian roads.

Every car brands provide several options with attractive offers to their customers that they that the customers have flock to car showrooms and the numbers tell the story. Maruti Suzuki sales chart saw a strong growth of 12 percent. While small cars segments continued to dominate the company's sales with a 13.4% growth, its brand new Maruti SX4 sedan helped it break the domination of Honda City in the mid-size sedan category.
Fiat also saw a good sale after the distribution tie-up with Tata Motors. The company sold t 3379 units sold over the year and is yet to go a long way to go to make its presence stronger and the newly launched diesel Palio with the 1.3 liter Multijet engine and the upcoming Linea and Grande Punto may take up the credit for their sales figure. With Mahindra Renault Logan launch M&M added another feather to their hat.

Not all the car-manufacturers saw a sales growth, there was a dip in Tata motors sales as the makers didn’t have any thing new to offer to their customers. But their new portfolio includes the new Indica and the much-awaited Nano. The export sales have taken over the domestic sales. Maruti Suzuki and Hyundai to make India their export hub have been vindicated by the fact that the rate of export growth outpaced that of domestic sales.

During the year 2007-08, Maruti Suzuki which exported 53,024 units and was reported to be the highest ever figure in the company’s history. Exports grew by 34.9 per cent during the year. Maruti’s export strategy is to replicate its success in India. Maruti Suzuki also tied up with the Adani Group for a mega car terminal at Mundra Port which will start its operations by this year end.

Hyundai remains the largest car exporter with the annual export of 1,44,442 vehicles, which contributes about 40 per cent of the total sales of Hyundai Motors India, which is considered the small car export hub of the Korean carmaker.

Though the total export figure is just a little more than 12,000 for SUV maker Mahindra, it translates into a 54 per cent increase in its overseas sales. The Scorpio forms three-fourths of the company’s total exports.