New suppliers enter turbocharger market
New suppliers entering the market
The turbocharger market is especially noteworthy because new suppliers are entering, something which is rarely seen in automotive components. However, such is the potential growth in the market and the dominance of Honeywell and BorgWarner in Europe especially that Bosch-Mahle and Continental-Schaeffler have decided to enter the market; both companies have started production already and will be supplying new vehicle programmes from 2011.
Both companies see the petrol market as especially attractive and Continental-Schaeffler has gone so far to target a very ambitious 13% market share by 2015. While this may be over-optimistic, there is no doubt that the increased demand for turbochargers – and other related components – in order to meet increasingly tough emissions rules means that the vehicle companies will welcome these new entrants so that the power of the established players is reduced, or stabilised at the very least.
Significant growth potential also recognised by established suppliers
Honeywell, one of the leading turbocharger manufacturers expects global turbocharger penetration to reach 38% by 2013, up from 30% in 2009. It has even gone so far as to suggest that by 2020, beyond the period covered by this report, turbocharger demand in north America could account for as much as 85% of the market, and the worldwide penetration rate could be as high as 70%.
Looked at from a different angle, there is a clear trend to smaller and smaller engines to be fitted with turbochargers; this involves either small engine providing enhanced power or for engines to be downsized, maintaining the power output of hitherto larger engines. Again, according to Honeywell, there is an expectation that by 2014, half of all turbocharged engines will have a displacement of 1.7 litres or less – in 2009, Honeywell believes less than 40% of turbocharged engines were in this size range.
In parallel, 2- and 3-cylinder engines are expected to account for around 11% of the global market by 2015, while 4-cylinder engines will grow from 72% to 76% of the global market from 2007 to 2015; in fact the 4-cylinder segment peaked at over 78% of the market in 2009, but has lost out somewhat to the 2-/3-cylinder segment since then; while the 2-/3-cylinder segment grows and the 4-cylinder segment maintains its share, the proportion of the market accounted for by 6-cylinder engines and above will fall from 22% in 2007 to 13% in 2015.
Further details of just-auto's research report, Global market review of automotive turbochargers – forecasts to 2015, are available by following this link http://www.just-auto.com/market-research/global-market-review-of-automotive-turbochargers-forecasts-to-2015_id95398.aspx?lk=pr
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