Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
Plymouth, which debuted in the automobile business in 1928, was initially a marque of Chrysler Corporation of affordable vehicles as a competent counterpart for automakers Chevrolet and Ford. Although the Plymouth models then were targeted for the least expensive market, the vehicles were slightly higher in price but managed to offset that with the decent Plymouth parts like the hydraulic brakes, among others. Nonetheless, the Plymouth models salvaged the Chrysler Corporation’s sales during the Great Depression in the 1940s and carried on until the following year.
The Chrysler Corporation-produced marque may have started slowly but eventually established its name in the industry. Plymouth gradually climbed up the ranks of popular brands in the United States with its ‘Forward Look’ campaign. With the success of the campaign, Plymouth enjoyed its most fruitful year to date in 1957 as it sold 200, 000 vehicles more compared from the previous fiscal year.
Like any other business, Chrysler’s Plymouth did not always enjoy golden years as it also had its share of lows too. The volatile taste of the market thought that some of the car designs were not that appropriate. In addition to that, motorists preferred to purchase the cheapest cars available in the market like those from Plymouth’s sister company Dodge. In a few years, Plymouth managed to get back on track with its well-renowned compact models like the Plymouth Duster, Valiant, Voyager, and Reliant. But due to financial difficulties of Chrysler as well as stiff competition, Plymouth ended its production while some of its models were rebadged under Chrysler in 2001. The Plymouth Neon, Cruiser, Prowler, and Voyager were among the last cars that made it to the last batch of production for the Chrysler marque.
After seven decades in the business, it was indeed a roller coaster ride for the Plymouth brand. Its decent share of lows, however, do not equate that the models are long forgotten. There are still Plymouth models that continuously cruise the streets today. These cars may no longer have all the original Plymouth parts, as maintenance requires replacing some automotive components, but the legacy of this Chrysler marque remains.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Auto Organizations Work Together
- Buried 1957 Plymouth Belvedere Sport Coupe to Come Back to Life This 2007 in Tulsa
- Plymouth Parts – Continuing the Plymouth Legacy
- Bring Back the Glory of Plymouth With Plymouth Parts
- Information On Auto Parts Consolidated
- Top 5 Auto Thieves’ Favorite Vehicles!
- American Executives Rising in Ranks at Japanese Auto Companies
- Tracy Driven Student award goes South…Tracy Chevrolet Cadillac recognizes Plymouth South freshmen
Renovate Honda Cars with Customized Body Kits
By: Article Manager | 01/01/2010Honda body kits are preferred globally for different types of Honda cars including Civic, Accord, CRV and numerous others. The body kits not only give an innovative look to your Honda cars, but also give them much improved aerodynamics to drive them efficiently.
Carbon Fiber Hoods Bring Improved Aerodynamic and Weight Reduction Benefits
By: Article Manager | 01/01/2010Carbon fiber hoods are the essential requirements of cars and SUVs. These hoods not only bring much improved aerodynamics, but also keep cars protected from bear and tear of rough weather conditions.
Jetta body kits – add to the European style
By: Louie | 01/01/2010We live in a big wide world. And this is evident from the car industry. There are many car manufacturing companies all over the world.
Things to Be Done Before You Ship Your Vehicle to US
By: Miguel Covarrubias | 01/01/2010Planning to import your car to US? Wondering what has to be done for that? Forget your worries, this article will provide you a detailed idea of what is to be done.
Steps to Buy a New Car Online
By: Tis Amit | 01/01/2010Everyone dreams to buy a new car someday. In the global car market, the number of used cars sold is quite higher, but a new car still works as a sense of pride for many people. Over time, easier financing options and cut-throat competition in the automotive market have made buying new cars relatively easy.
Used Auto Engines – Best saving on your auto parts expense
By: Tis Amit | 01/01/2010The article tries to remove people’s pre-conceived notion about the usage of used auto engines and other auto parts.
3 Ways To Save Money At a Government Car Auction
By: Monique Tarver | 01/01/2010Government car auctions are a great way to save thousands off your next car. But, do you know how to maximize your savings even further when you get there? Go over these 3 tips that will give you the upper hand when while attending your next federal auction.
Fly don't drive to work - literally
By: kevin schultz | 31/12/2009Ever been in this situation before, you get out of bed and hurry to to make up some of your lost minutes. By the time you have made it to the door you have made up about ten of those minutes. This puts you about twenty minutes behind instead of a half hour. You get in the vehicle and step on the gas. Your accustomed to the horrible commute but its worse now because of your tardiness, the traffice is much worse. That ten minutes you gained is now gone and you are on your way to bein...
2008 Land Rover Lr2: a Better Version “freelander”
By: Anthony Fontanelle | 18/06/2008 | CarsThe Land Rover Freelander is a compact crossover SUV made by Land Rover, a subsidiary of the Tata Motors. The 2008 LR2 is a 4-door, 5 passenger luxury sport-utility, available in two trims, the SE and the HSE. A 6 speed automatic transmission with overdrive is standard. The LR2 has seats for five in two rows. Also standard is a unique electrically controlled Terrain Response which allows you to choose ride height, throttle response, transmission setting, and traction control.
2008 Lamborghini Gallardo Looses Weight for Better Aerodynamics
By: Anthony Fontanelle | 18/06/2008 | CarsThe Lamborghini Gallardo is a sports car built by Lamborghini. The name was derived from the Spanish breed of fighting bull named Gallardo. Most Lamborghini models are sold in a limited number. The Spyder model of the Gallardo was unveiled at the Los Angeles Auto Show in January 2006. In late 2005, the Gallardo SE (Special Edition) was introduced. The Gallardo Nera (Special Edition) was introduced at Paris Motor Show.
Autodelta Unveils Alfa 159 J4 2.2 C Models
By: Anthony Fontanelle | 17/06/2008 | CarsThe Auto Channel reported that the Autodelta J4 2.2 C which denotes “Compressore,” will develop into the third member of the elite bespoke J-series models. The addition of a Rotrex C30-74 supercharger and a specifically-enhanced system boosts the 2.2-litre unit’s power from the standard 185bhp up to 245 bhp, a boost of 60 bhp. For the time being peak torque is elevated from 230Nm to 290Nm, providing the sports saloon an additional 60Nm of torque.
Madd & Representative Staskunas Supports Alcohol Ignition Interlock Legislation
By: Anthony Fontanelle | 17/06/2008 | CarsMothers Against Drunk Driving (MADD) united with state Rep. Tony Staskunas (D-West Allis) last Thursday to publicize a vital piece of anti-drunk driving legislation. "Drunk driving is a serious threat to the safety and well-being of everyone in Wisconsin - a threat that this legislation requiring interlocks for convicted drunk drivers will significantly reduce.
2008 Kia Amanti: Redesigned and Packed-up With Luxury Style
By: Anthony Fontanelle | 17/06/2008 | CarsThe Kia Amanti also known as the Kia Opirus, is a full size sedan produced by Kia Motors. It is Kia’s flagship sedan. It was launched in April 2003, as Kia’s entry for the big demand of large sedans. After its launch, it has aged with little or no major changes until the model year 2007. In 2007 the Kia Amanti received a mixture of improvements, including interior and exterior styling revisions.
2008 Jeep Commander: the Sleeker Cherokee
By: Anthony Fontanelle | 17/06/2008 | CarsThe Jeep Commander is a mid-sized SUV introduced in 2006. Its first public appearance was commenced at the New York Auto Show in 2005 and debuted as a sports utility vehicle in 2006. It came out as a 7 passenger SUV with just about 2 inches longer than the Grand Cherokee.
Safe Kids Program Hits Remarkable Milestone
By: Anthony Fontanelle | 14/06/2008 | CarsIt was reported by the Auto Channel today that Safe Kids Buckle Up, the child passenger safety program of Safe Kids USA sponsored by General Motors and Chevrolet, has arrived at a most significant landmark that no one has ever did: the Safe Kids Program had its one million child safety seats ensured for correct installation.
Ford of Europe Sales Continue to Nurture in Tough Environment
By: Anthony Fontanelle | 14/06/2008 | CarsTurkey and the 30 Ford European Direct Markets are merged when sales in Russia. Ford of Europe's sales in May reached 165,500 units, somewhat down from 165,900. Ford of Europe sold 683,100 vehicles in the Euro 19 markets, for a market share of 8.7 percent. Sales in Russia, Turkey and Ford's European Direct Markets added an extra 145,200 units, captivating the total to 828,300 units.