Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
Plymouth, which debuted in the automobile business in 1928, was initially a marque of Chrysler Corporation of affordable vehicles as a competent counterpart for automakers Chevrolet and Ford. Although the Plymouth models then were targeted for the least expensive market, the vehicles were slightly higher in price but managed to offset that with the decent Plymouth parts like the hydraulic brakes, among others. Nonetheless, the Plymouth models salvaged the Chrysler Corporation’s sales during the Great Depression in the 1940s and carried on until the following year.
The Chrysler Corporation-produced marque may have started slowly but eventually established its name in the industry. Plymouth gradually climbed up the ranks of popular brands in the United States with its ‘Forward Look’ campaign. With the success of the campaign, Plymouth enjoyed its most fruitful year to date in 1957 as it sold 200, 000 vehicles more compared from the previous fiscal year.
Like any other business, Chrysler’s Plymouth did not always enjoy golden years as it also had its share of lows too. The volatile taste of the market thought that some of the car designs were not that appropriate. In addition to that, motorists preferred to purchase the cheapest cars available in the market like those from Plymouth’s sister company Dodge. In a few years, Plymouth managed to get back on track with its well-renowned compact models like the Plymouth Duster, Valiant, Voyager, and Reliant. But due to financial difficulties of Chrysler as well as stiff competition, Plymouth ended its production while some of its models were rebadged under Chrysler in 2001. The Plymouth Neon, Cruiser, Prowler, and Voyager were among the last cars that made it to the last batch of production for the Chrysler marque.
After seven decades in the business, it was indeed a roller coaster ride for the Plymouth brand. Its decent share of lows, however, do not equate that the models are long forgotten. There are still Plymouth models that continuously cruise the streets today. These cars may no longer have all the original Plymouth parts, as maintenance requires replacing some automotive components, but the legacy of this Chrysler marque remains.
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