Pulse of the City
Who would have thought that music and the new Land Rover Evoque would work so well together? As part of Landrovers' Pulse of the City campaign key contributors and influencers have been asked to take part in projects across every major city throughout the world including London, Sao Paulo, Berlin, Madrid, Milan, Moscow, Sydney and Paris.
Each city harbours a ‘shaper', who has directly influenced the individual culture of their home city with their personality whether through sports like Madrid's tennis player Tommy Rebredo, Parisian Art Director Julia restoin Roitfield, a Pop Art artist from Berlin called Tadi Rock, and Australian chef Peter Evans to name but a few.
Each personality has been snapped up from the arts and creative industries, from film and music, and even fashion and new media.
The new Land rover Evoque is still the centre of attention within each city showcase as each shaper has made its own mark on the city and each appreciates the thoughtful design that has gone into each Land Rover Evoque. The key to the campaign was the documented journey of each individual within their city to create a living interactive online guide to the urban spaces that are home.
If you are already clued up on the pulse of the City Application and would like more information about the new Land Rover Evoque which is hotly anticipated to be released into the wild in August this year- then you could always check out your nearest Land Rover dealer in Edinburgh for more details on their social events.
Questions and Answers
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