Small Car Revolution in India

Small car revolution is about to hit the Indian car industry. The new and sparkling age of small cars has fortunately positioned India as a global leader.

Economic growth in the country is also set to usher the sparkling age as most of the Indian car manufacturers are embracing the era with the launch and announcement of small, affordable, fuel-efficient, and low-cost cars. The increasing demand of such cars is attributed to the desire and need of smaller and ultra-cheap cars with respect to the rising inflation, congested city conditions, and high fuel emissions.

Remember the old golden days when Maruti Suzuki 800, the smallest car on Indian roads, was the only car listed under small car. Though the car is still found zipped on roads, it has lost its dominance with the entry of new cars adorned with advanced and innovative technology.

Keeping pace with the advancing technology, car manufacturers later introduced many new small cars in the country. Some of the biggest hit among those are Hyundai Santro Xing, Hyundai i10, Maruti Suzuki Alto, Chevrolet Spark, Chevrolet Aveo, and the electric car Reva Maini. Though these small cars are not as small as the old warehouse, Maruti 800, they have been successful in winning people’s heart with their compact dimension and improved fuel efficiency.

The upcoming car model, Tata Nano, is again a small car that is expected to completely revolutionize the entire car market. It seems to be a live example of India’s potential capabilities to deliver the best design and engineering in accordance to the need of the next generation customers.

With the advent of this new era, most of the global car manufacturers are targeting India for the production of small cars. The shift towards India is attributed to large market for small cars as well as a major hub for design and production. The country has become a center of gravity with more and more car manufacturers are making a bright move towards the Indian platform.

To create a full time service and value chain, Indian car manufacturers are working day and night to have the best in-class infrastructure, technology, designing, engineering, and auto components. The Indian leaders are also expected to be masters in branding, purchasing, and selling. Today, a large domestic market is supporting burgeoning engineering talent pool in the country. This talent pool coupled with a strong supplier base has carved a niche for the global auto industry.

Apart from the proposed Tata Nano, many other car manufacturers like Honda Seil India, Hyundai Motors, General Motors, Nissan Motors, Ford Motors, and Bajaj-Renault also have their small cars in pipeline. All these small cars will soon roll out on Indian roads, zipping them on the congested city roads.

In time, India is likely to lead the small car market and become a hub for small car production. The small-car focus has an incredible potential to reduce country’s trade deficit and promote fuel-efficient cars. The fulfillment of this realization needs a smart move by car manufacturers in collaboration with the government.