Why is Mercedes Benz Giving Away Free Music Downloads?

The world leading manufacturer of luxury cars, Mercedes Benz, is giving away free music to download on its website and apparently has been doing so for some time. As part of my daily tasks I work through websites looking for interesting topics and articles to post on my website, especially those related to used cars for sale in Pakistan and the thing I look out for most is free giveaways. So imagine my surprise when I stumbled upon free music from Mercedes. So why is Mercedes doing this?

Listening to music has several psychological and physical benefits and as science progresses more of these theories are being confirmed. Accompanied with exercise, studies show that heart patients recovering from strokes who listen to music during physiotherapy respond better to mental tests and recover faster than patients who don’t.

Music also evokes emotions and can alter moods, depending on the tempo and style of music being heard. Normal experiences are enhanced significantly while listening to music and these otherwise insignificant and forgettable occurrences remain ingrained in our memories. Can you imagine watching a movie without background music? A large proportion of the feelings evoked during a movie viewing experience is attributed to the soundtrack.

So what does all this have to do with Mercedes giving away free music? Mercedes has meticulously built an image of style, safety and a complete lifestyle through decades of advertising, marketing and consumer research. It has successful positioned itself as an icon of comfort that so many individuals desire to own, with the promise of never wanting to use another car once you’ve driven it. The music reinforces this desire and experience.

You may be driving a Honda, Toyota or Suzuki while listening to the mix tape but few of us won’t feel the extra pleasure of listening to a Mercedes Mixed Tape. I would recommend you download the mix and let your imagination run. Let the music alter your moods, it’s a great experience. The mix contains ten songs all by artists you probably haven’t heard of, with each track evoking different moods and images. I think Mercedes has done a wonderful job of matching the music to the image of their luxury cars in some outstanding subliminal marketing.