Wilton, CT new Porsche customers promised new things from Porsche every year
Porsche has big plans for world domination. Yes, by 2018 Porsche's CEO Matthias Mueller hopes to have global sales of more than 200,000, more than doubling the sales in 2010. Wilton, CT new Porsche customers may not think this is such a lofty goal when they hear the plan.
Mueller has experience with Volkswagen in leading Audi production and the VW product line as a whole. He came to BMW in October with big dreams and has a definite vision of where he wants to see Porsche headed.
In an interview with Harald Hamprecht of Automotive News Europe, Mueller was very candid about what he wants to see happen with Porsche. Your Weston used Porsche dealer is excited about the direction of the company.
Keeping the sporty image and springing some surprises on the auto industry are part of the plan. All that while keeping its position as the world's most profitable car maker – quite a feat. But Mueller promises to raise the bar and keep customers and employees happy.
Wilton, CT new Porsche buyers will appreciate that and will likely be excited about the new models promised by Mueller annually. This, apparently, is the major even Mueller wants to celebrate each year with while continuing to upgrade existing models.
The new 911 coming this fall is slated for 30,000 units to be sold. Quite ambitious, but we'll see what Mueller can do in the marketing arena. He must have been successful at Volkswagen or BMW would not have hired him away.
The 911, in fact, now has 22 different derivatives and will be used as an example for the other models, according to Mueller. Weston used Porsche customers can obviously expect to see a lot of choices in the showroom.
The Panamera model will offer buyers more choices as well and a longer wheelbase will be one example. Porsche is looking at growing not just the U.S. market, but markets around the globe. They feel the longer wheelbase will be popular in places like Russia and China.
A totally electric Porsche is on the drawing board too, as it is with most car manufacturers. Mueller believes that 20 percent of all new cars will be electric within 10 years and plans to get in on that action. But Porsche has sales goals for the present as well.
For the 2011 selling season the goal is 100,000 units. That would beat last year's sales by about 3,000, but is still a step toward the doubling in sales that Mueller has planned for Porsche in the next eight years. It seems the entire Porsche team will be kept busy for the next few years designing, building and selling its way to the top of the market.
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