6 Ways to Increase Mobile Website ROI
2011 is here and the mobile sector is exploding. According to Mary Meeker the "Mobile Internet Will Soon Overtake Fixed Internet". "Smartphones and tablets like the iPad are becoming common place which will only accelerate the adoption curve of activities like mobile shopping," said Bob Cell, CEO of MyBuys, New York.
To get a good ROI on you mobile investment - companies must strike a good balance between simplicity and functionality.
Here are 6 ways to increase Mobile Website ROI
1) Simplicity
a) Do not clutter you mobile screen with visuals and text.
b) Have your interface simple with lots of "White Space" and a clear call to action.
2) Immediacy
Users expect immediate access to information about you, your company and your cause in the mobile web. For ex - Daily deals or weekly coupons.
3) Device compatibility
A great mobile design will not get you ROI if it is not compatible with the handsets your audience is using.
4) Location
Location based marketing - for ex helping customers find nearby locations, deals and information.
Here are few more examples to drive the message home
a) Deliver a local coupon to a mobile phone
c) Nearby physical locations
b) Deliver detailed product information when someone is standing in front of the product
5) Social sharing
Brands need to make it easier for consumers to share information using their mobile devices.
For ex the ability to post product information to Facebook/Twitter while they are browsing your mobile website.
Social Media integration is a must have.
6) Customer experience
Integrate your mobile strategy with your web strategy, social media strategy and other business processes. Mobile should not be treated as a solo channel. Provide a
seamless integration and experience across all channels.
For ex. Target has expanded it's weekly newspaper coupons to the mobile web.
Questions and Answers
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