Don't Miss One Historical Moment - The 2010 World Cup
The World Cup is undoubtedly the world's largest sporting event. It's the most watched, the most contested and debated. As we've seen, it's also an incredible opportunity for advertisers, and everybody else, to get creative and capitalize on all of the awesomeness being had.
In the sports world, the FIFA World Cup is the most…well, everything.
Every four years the world comes together to watch some of the most skilled and passionate athletes converge on one field to play a deliberate, practiced and beautiful game. It may not be a time of global peace, in fact many fans and players consider themselves at war, but it is a time of togetherness - the entire world watching, waiting and ready to crown the next champion.
How do we get a piece of the action at home? The games in South Africa, in a time zone well ahead of ours in America, are typically early in the morning, while we're getting ready, commuting and working. Yes, you could watch the highlights later that night. But you're a diehard. In a country that loves football Sundays, you love real football, the gentlemen's sport. So yes, capturing glimpses of goals here and tackles there might do for some, but you are different.
You want the action and you want it all. Lucky for you, this year, television has one awesome trick up its sleeve. Welcome mobile television to the stage. In a world full of mobile music, traveling libraries, cell phones that do it all, instant coffee and traveling offices you're probably wondering why no one has thought of this before. Excellent question. TV that goes where you go opens up a world of possibilities. Especially now, the 2010 FIFA World Cup in motion, during these intense weeks.
Imagine missing America's draw with England…and calling yourself American. With mobile TV the action is with you, in your pocket and ready for your viewing pleasure at all times. Watch it at work, at home, in line. Watch it wherever knowing that you won't miss a single side tackle, red card or upper v.
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