Sarah is a Software Engineer, currently associated with Youpark.com exploring areas of mobile content and mobile application development in the areas of productivity and entertainment.
There’s a massive growth in the demand for mobile content as more people are becoming interested in purchasing feature rich applications that can fulfill their business, travel, utility and entertainment needs. These trends have opened up new business opportunities for content providers enabling them to offer online software shops for mobile applications and games.
Youpark, a rapidly growing mobile content provider has released its first StatGuage that provides the most updated and latest consumers’ trends within the mobile content market. The StatGuage presents a consolidated analysis on the content purchase trend of Youpark based on the factors of “Top Downloads by Platform”, “Downloads by Countries”, “Download by Categories”, “Top Selected Devices”, “Most Referred Products” and “Top 5 Youpark Developers”.
Youpark, an online software shop provides over 15,000 unique mobile application and games that change the way people live, work and play. After evaluating the consumers’ buying trend on Youpark, it is found out that Symbian OS is the most popular platform. The top selling category is Games whereas Nokia N73 is the top selected device for which maximum content is downloaded.
On analyzing the StatGuage, it can be concluded that Youpark is still at an early stage of mobile content business. However with the surging trend of mobile content, this initial report will lay the groundwork for future versions of StatGuage, making the upcoming version more improved and enhanced from the previous. See below the percentage of top five entries for selected factors. To discover more on the details of each analysis, download the StatGuage (pdf version). [http://www.youpark.com/Youpark-StatGauge.pdf].
Top Downloads by Platform
According to Youpark StatGuage, Symbian OS remains as the most popular platform for mobile consumers with content sales and downloads up to 31%, followed by Java (23%) and Pocket PC (19%). See below the top downloads by platform on Youpark.
Symbian 31%
Java 23%
Windows Mobile (PPC) 19%
Windows Mobile (SP) 11%
Blackberry 10%
Downloads by Categories
On analyzing the consumption of rich mobile content with respect to the different categories, it has been found out that Games has been the top selling category on Youpark, generating almost 21% of the total sales. The other popular categories are
Games 21%
Utilities 16%
Productivity 14%
Business & Professional 12%
Entertainment 11%
Top Selected Devices
Various devices from Nokia Nseries phone have been the “Top Selected Devices” on Youpark which includes Nokia N73, N72, N95, N70, N95 8GB, showing the maximum content downloads. This is followed by some popular devices of Sony Ericsson and Blackberry.
1.NokiaN73
2.Nokia N95
3.Nokia N70
4.Nokia N95 8GB
5.Sony Ericsson K800i
Most Referred Products
Our next analysis was based on the most referred products among the Youpark community which includes software from popular categories of Entertainment, Productivity, Travel and Utility.
1. eFile
2. BBSmart HTML Email Viewer
3. Mobile Webcam
4. IM+ for Skype
5. Pocket Antivirus
Top 5 Youpark Developers
Youpark presently works with over 360 developer partners, providing a catalog of more than 15,000 best selling mobile applications & games with new products being continuously updated. The Top 5 Youpark developers are selected on the basis of their quality content; highest number of sales and maximum number of software downloads.
1. SPB Softwarehouse
2. DynoPlex
3. Soti.Net
4. Mobifusion
5. SymbianGuru
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