So the story begins with a bang! When it comes to iPhones, what’s the very first name that strikes our mind? The guess is correct! Yes, it’s Apple once again which has hit the market with a very new attractive Gold iPhone with 3G technology and the exciting thing about it is that the Apple’s logo is packed with 53 VVS1 diamonds. The whole body of iPhone is made up of 22 carat solid gold (yes, the jewelry is usually 18 carat for us lesser beings) and the diamond studded logo gives it a very striking look. Four skilled craftsmen including Stuart Huges have worked for months to give it the exclusive look it has come up with. This is the most expensive iPhone in the world till date.
iPhone has always positioned itself among the premium segment customer because of its extraordinary features and no doubt Apple has maintained its customer segment by introducing the 3G Gold iPhone. This iPhone carries the features such as 16GB memory, blue tooth, WLAN 802.11b, WLAN802.11g, 2 mega pixels digital camera which will give a very clear image, the talk time is 10 hours and nearly 300 hours of battery backup etc. Because of these features along with the gold plated body with diamond, has made it a world class iPhone and people will hardly think of this combination but Apple has made it possible by adding artistic work and 3G technology. The reason behind this look is the hard work of the skilled labor. The design and finishing work on the iPhone are all manually done by human hand which adds to its high price.
Gone are the days when using cell phone served only for a utility purpose. Today in this fast and competitive world, it caters to the ‘basic’ need to maintaining a high status. The gadgets we carry are symbols for our status and the myth is rightly supported by Apple via the introduction of this particular luxurious iPhone. It gives an elegant look to user personality because of its golden body with very well-integrated diamonds. The iPhone is available at Stuart Huges website for purchase at a price £22,995 which is approximately $35,000. Why are we so sure you are not the first in the customer queue?
The main advantage of 3G technology is that it provides high-speed internet service and email cellular network around the world, clear picture image, high memory capacity, good voice quality etc. 3G technology enables the facility of multitasking such as talking on the phone and browsing the net simultaneously and finding your location with direction support in this ‘mother of all gadgets’. This ‘puff daddy’, due to its look and technical features, has out-ranked every cell phone in the market. This new gold iPhone by Apple will definitely attract three different customer segments i.e., (1) those, who like to up their status just a notch (2) those, who are tech-savvy and (3) those who are very much attracted towards luxury metals and stones. This new cost-wonder can be considered as jewelry for high class people – there goes shopping for diamonds at a Zales anymore. Irrespective of recession and economic slowdown, people will be interested to go for it because we are talking about a recession proof customer segment here. Definitely there would be some impulsive purchases due to some people’s intrinsic desire to know how gold iPhone is different from the normal iPhone. But again purchase will be from that premium class which is a very niche segment in the market. For a few dollars more!
Let me go and get that value-meal for now.
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