You heard the news on radio and cable television and you have read the news stories. The economy is still in trouble. This kind of information is sure to cause some concerns to many sectors, but there are some sectors that see this as nothing but a simple threat.
Mobile marketing is expected to grow
And the mobile marketing sector is one that sees itself to be resilient even on tough times. In fact, there is a forecast that has been released saying that mobile marketing can still increase and grow by 26 percent this year. Now this is something worth noting and celebrating. And within the sphere of mobile marketing, SMS text messaging will still capture the largest share and it is said that this will bite into 66 percent share. This only means to say that mobile marketing is here to stay and can be considered as one of the major options of the marketer. As it has been said, leads because SMS is the biggest category under mobile marketing. Aside from this, there are three other categories under mobile marketing. These four major categories are the ones expected to grow and to be used by marketers in order to advance the needs and the objectives of their business.
SMS and Text Messaging are still the best-known mobile marketing category
- SMS and Text Messaging. This is considered as the most common art form in mobile marketing. Text messaging as supported by almost all phones in the US, and with that many companies have used this for their mobile marketing. Just take the case of NBA.com, USAToday.com and MTV. These companies used SMS for their mobile marketing in sending for alerts and in providing consumers with information. Mobile marketing under this set-up makes use of short texts, like the need to click the website, click to call and reply to the keyword.
Mobile Display Adds for mobile marketing as another form of connecting with end users
- The Mobile Displays Ads, On Deck. When you say ‘On Deck’ for mobile marketing, then this will refer to the mobile’s web portals and these portals will serve as access points for the users.
- The next categorization in mobile marketing is Mobile Displays Ads, Off Deck. Under this kind of set-up, the targeting will be done based on the capabilities of the publisher. For example, a user has signified its intent and like for certain content so the user will not surf for more contents. It is then up to the publisher to feed related contents to the user.
Mobile marketing can be effective too through ads on Mobile Applications
- And finally there is the use of Mobile Applications. You can see this right now in the market, with more and more people and shoppers looking for iPhone applications and everyone seems to be riding on these applications on the phones. When during mobile marketing using applications, the publishers say Company A will buy advertising placements on those existing applications.
All in all, these major categories tagged under mobile marketing are still growing and now earning the attention of publishers. The publishers have now realized the Holy Grail in mobile marketing- the need to create unique advertising formats using clear value exchange in order to make the desired connection to the end user and in the end sell the product.
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