Sightline Payments: Gaming Payment Pioneers Discuss Online and Mobile Payment Solutions
Sightline Payments, the payment solution company dubbed as one of the gaming industry's "hottest start-ups" is currently in the final stages of development of its mobile payment solutions that are right on track with an industry first approach to make mobile payments easier and more secure.
Gaming payment pioneer Kirk Sanford Sightline's Founder and CEO built an impressive secure and reliable infrastructure in 2010 to handle the unique criteria for payment services to gaming patrons. Sanford stated "It's mainly the technological intelligence and the complexity that are in our payment solutions that excites our prospective clients. Naturally, when you add a proven and experienced team to the product mix it is bound to be successful."
The challenge of fully securing mobile and online payments has continued to be of industry concern and smart partnerships that bring PCI security will help solve the problem which has been a focus.
Through technology and processing partners, hundreds of millions of mobile subscribers in the US can one day use their mobile phones to complete transactions quickly and securely while having the freedom to choose the financial instruments in their mobile wallet and subsequently make a transfer into their pre-paid account for gaming entertainment. Additionally, gaming patrons would likely enjoy mobile-authenticated payments for less fees, as opposed to very high fees for traditional cash access services, all while creating strong responsible gaming considerations because it is a budgeted prefunded account.
Carriers and credit-card companies are embracing near-field communications, or NFC, which allows people to wave their card or mobile phone in front of an NFC reader to pay for goods and services. NFC is already found in credit and debit cards, and can be accepted at drugstore chains and gas stations. Companies now rely on NFC stickers or memory cards with an NFC chip inserted into mobile phones. Newer mobile phones are expected to have the technology fully integrated. Research in Motion, for example, has announced it will use NFC chips in its BlackBerry next year, and Google recently announced the rollout of a new, NFC-supporting version of its Android operating system. Google's new smart phone, which is called the Nexus S that was developed with Samsung Electronics, will arrive this month equipped with an NFC chip that can securely store a consumer's digital wallet. Apple Inc. plans to introduce services that would let customers use its iPhone and iPad computer to make purchases. Research analysts project that as many as 700 million mobile subscribers globally will have phones equipped with NFC contactless technology by 2013.
As the former CEO of one of the largest gaming payments company, Sanford sees Sightline solutions as a definite game changer and the answer to mobile payment fraud. With an estimated $200 billion in annual cost caused by credit card fraud in the United States it's critical to be well-prepared.
About Sightline Payments
Las Vegas based Sightline Payments has invested considerably on innovative payment technologies to the gaming market ensuring the most reliable, secure, and responsibly convenient solutions for consumers to access funds for their gaming entertainment. Sightline's transformational approach to the industry focuses on delivering solutions that can generate new and meaningful revenue and reduced expenses to a casino operator. For more information, please visit http://www.sightlinepayments.com or take a look at the Sightline Payments blog at http://sightlinepayments.wordpress.com/
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You have to make so many decisions day-to-day concerning your business, and here you are faced with another one, which company do you choose to provide mission critical cash access services to your valued guests?
With Sightline Payments, security is a prime component of their success. Multiple redundancies are built into the system, ensuring not only zero downtime but secure and rapid connections to bank networks. Kirk Sanford stated "Sightline Payments regularly conducts audits of all of their network partners, ensuring that sensitive information remains private and secure."
Utilizing this novel, state-of-the-art technology is only one of the reasons Sightline Payments is fast becoming one of the premier suppliers of solutions for cash access and accessible options to gaming customers.
Unlike the traditional merchant transaction processing environment, the delivery of cash access services, and the products through which they are delivered, need to meet extremely high standards of reliability and efficiency in order to handle the high transaction volume of the casino gaming industry.
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