Sony Ericsson Unveiled Two New Entry Level Handsets R300i and R306i

Sony Ericsson on Thursday unveiled its two new entry level mobile phones ‘R300 Radio and R306 Radio priced between Rs 3,500 and Rs 5,000, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.

The R300 Radio will launch in two colours: Antique Copper and Steel Black. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q2 2008. The R300a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

The R306 Radio will launch in two colours: Coffee Black and Champagne White. It is a GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q3 2008. The R306a Radio is a GSM/GPRS 850/1800/1900 phone, available in the same timeframe.

“The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.”

Features
True radio design
Dedicated radio speakers and preset channel buttons
Loud sound
3D sound enhancement and volume boost for noisy environments
AM/FM Frequencies
Tune-in to your favourite station
True radio design
Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker…in stereo in the case of the R306 Radio.

Preset buttons on the front of both the R300 Radio and R306 Radio let you switch easily between your favourite stations. It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground.

These two phones really let you get the most from the radio. Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record a clip of a song and use it as your ringtone.

With the R300 Radio you can listen-in via the stereo headphones provided or ‘play it loud’ thanks to the high performance speaker integrated into the phone. Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone.

The R306 Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, you can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when you have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy around you. See which station you are tuned-in to on the phone’s external display.

Both phones feature Bluetooth™ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth Headset HBH-PV703.

The R300 Radio offers a built-in VGA camera and the R306 Radio boasts a step-up to a 1.3 megapixel camera on-board.

http://www.newsgaze.com/24-Sony_new_handsets.html