The Growing Mobile Phone Market and Marketing

Posted: Sep 27, 2010 |Comments: 0 |

The boom in the number of cellular or mobile phone users in the past couple of years has been steadily increasing. Mobile phones today are becoming increasingly ubiquitous that even elementary age school kids and senior citizens have them. Whereas before, mobile phones were only associated with young urban professionals, nowadays everyone seems to have one in their pockets or bags. This mobile phone market of users can very well be used to promote viral marketing campaigns, and could also be used as a medium for advertisement. With how people use their phones, advertisers as well as marketers are also changing the way they market or advertise their products and services. People might remember that mobile phones from around three to five to seven years ago were only good for sending SMS and voice calls. Fast-forward to today and not only do the typical mobile phones call and text it can also connect you to the information superhighway; the internet.

Why does this spell profit for advertisers you ask? Simply because of the huge number of users in the mobile phone market, advertisers can take advantage of advertising through text/SMS marketing in order to promote their clients' and companies' products. It would actually be a whole lot cheaper to advertise through text/SMS marketing considering that more than half of the country's population are using mobile phones for checking their mail, watching videos, and connecting with friends. Another aspect of SMS or MMS marketing is its viral nature. Let's say you send one message to a user, and that user sends the message to his contacts, and the contacts send the message to their contacts, then for an advertiser the goal of being able present your product to the public would be easily achievable. And with the huge number of subscribers, sometimes numbering in the tens of millions, in the telecommunications/mobile phone market, at some point or another someone will be able to notice the product being advertised through SMS or MMS marketing.

What was once a niche market of consumers at the start of the decade could now potentially change the way products are advertised and marketed. The growing mobile phone market of users is slowly but surely changing even the way people socialize. It is not only products and services that are being sold, people are also "selling" or a better word would be marketing themselves to a wider audience. Viral videos, chain text messages and mails, these are just some of the tools used by advertisers and average joes alike to be heard and to be visible to the public. And with more people spending more time on their mobile phones than over their personal computers, things would only be looking up for people who use the mobile phones service set like MMS, SMS and email to advertise. And with profitability and return of investment as possible concerns in these pressing economic times all the more that this form of marketing is heaven sent for all parties involved, from the producers, marketers, and the consumers, all of whom have a lot to gain and a little if not nothing at all to lose.

Questions and Answers

Ask
200 Characters left
Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    Print
    Re-Publish
    Source:  http://www.articlesbase.com/cell-phones-articles/the-growing-mobile-phone-market-and-marketing-3352130.html

    Article Tags:

    mobile phone market

    ,

    mobile phones

    ,

    mobile phone

    ,

    mms marketing

    Steven Jobs

    This boutique C9 official version of the first smart phone powered by Microsoft Windows Mobile 6.5 and AppleDual operating system, to meet different user groups using the operating habits. Built-C9Fourth-generation S-GPS navigation chipTo achieve a true sense of the whole free navigation. He also built-in WIFI high-speed wireless Internet access, as long as any hot spots, and we are able to experience the pleasure of hearty access to the Internet.

    By: Steven Jobsl Business> Salesl May 25, 2010 lViews: 404

    This article is concerned about MMS marketing in general.Because Multimedia Messaging Services are supplying new forms that could be used for contemporary marketing applications. This paper also handles MMS as a Mobile Marketing Instrument.

    By: Gonca Telli Yamamoto, Gürkan Koyuncu, Eda Kurt, Emrah Elmasl Marketingl Aug 29, 2009 lViews: 186

    Nokia mobile phones give its users all the most up-to-date applications and multimedia features in its mobile phone. Nokia has developed its well recognized name in United Kingdom mobile market as it has given its users some high technology mobile phones that keep you in touch of the world. Nokia, the Finnish mobile phone manufacturing company, has always been one of the major players in the mobile phone industry. So make the deals for your favourite Nokia mobile phone and enjoy the new technolo

    By: Peer Thomsonl Technology> Cell Phonesl Sep 08, 2010

    The article explains details about the new iPhone 4G by Apple. It is said to be the new hope for Apple to capture the largest market share in the mobile phone industry.

    By: William Kingl Technology> Cell Phonesl Jul 15, 2010

    Mobile Marketing affects communicating with consumer through mobile or cellular device, either for sending plain marketing message, introducing them to new people, participation-supported campaign or permits them to go through mobile website.

    By: PeopleAcel Computers> Information Technologyl May 18, 2012

    blackberry handset never let you down in any condition a it offers you great features that you never expect from a mobile handset

    By: Clare Watsonl Shoppingl Jun 16, 2009 lViews: 371

    Have you heard regarding the most recent trend along with mobiles? It's name is "mobile phone unlocking", also it permits you, your rightful owner of your own mobile phone, to get rid of your present supplier and use no matter what company you would like--and means that totally lawful.

    By: arlias marinl Technology> Cell Phonesl Jun 02, 2012

    Local time, in the evening of May 29, Apple's CEO Tim Cook, when presenting at the 10th All Things Digital conference sponsored by Wall Street Journal, is quoted by indicating that something unbelievable is coming on the way at Apple. As always been happening at Apple, captain Cook refuses to leak more, despite the positive denial of the long rumored iTV. By using this trick, Apple keeps playing hard-to-get games.

    By: Linda Leel Technology> Cell Phonesl Jun 02, 2012

    Getting an online entrepreneur, you sure know the necessity of staying connected and updated wherever, whenever.

    By: beijing jamesl Technology> Cell Phonesl Jun 01, 2012

    This is not an isolated story. Lots of adults obtain it hard to talk with youngsters who are working with phones.

    By: beijing jamesl Technology> Cell Phonesl Jun 01, 2012

    Inside the old days (meaning a little bit more than a decade ago), vacations used to become about unplugging and finding far from it all.

    By: beijing jamesl Technology> Cell Phonesl Jun 01, 2012

    It starts when we're kids. You pick up shiny rocks in the parking lot to add to your rock collection. You pick up all the bottle caps you can find at your brother's little league game because having more bottle caps than you know what to do with just sounds so exciting. You collect Pokémon cards, glass bottles, cool sticks, and you're not sure why exactly, but having that collection of "unique" things makes you feel like you own everything that is cool.

    By: Jared D. Ingraml Home Improvementl May 02, 2012

    You may find that one of your local storage facilities has the security and unit features that will give you peace of mind when your stuff is being stored there. This is important for most people and their thinking that these things are not existent may be a reason that they have not used a self storage facility in the past.

    By: Jared D. Ingraml Home Improvementl May 02, 2012

    Self storage units may be useful for small business owners. Landscaping businesses may use them to store their extra equipment during the colder months or even as a staging and loading area during the summer. Storage facilities are useful for storing office files that may be needed in the future as well.

    By: Jared D. Ingraml Home Improvementl May 02, 2012

    Storage units are available in sizes and locations that will make them convenient for handling most family and small business storage needs. The first thing you will want to consider is the size and features you will need to handle your storage needs.

    By: Jared D. Ingraml Home Improvementl May 02, 2012

    There are many homes that could benefit from the addition of some extra space and you may choose to look at Midland self storage locations in order to create some extra space. Most homes have numerous items, ranging from unused furniture to seasonal decorations, which are not currently being used and take up space that may be used for other things.

    By: Jared D. Ingraml Home Improvementl May 02, 2012

    Discuss this Article

    Author Box
    Articles Categories
    All Categories
    Quantcast