This article is written by Hugh McInnes on the subject of sporting events supported by luxury car manufacturers such as Mercedes-Benz Malaysia. The article also indicates some of the car models which are showcased at these events, as well as the car dealers that offer these Mercedes models.
One of the country’s top luxury carmakers -- Mercedes-Benz Malaysia – supports important sporting events around Malaysia including golf tournaments and sports car races.
The world class MercedesTrophy was held for the 19th straight year beginning in April, 2009 at the Nexus Gold Resort Karambunai in Sabah, and ending at the Saujana Golf Country Club in Selangor on June 18. In between, the event stopped at the Bukit Jambul Country Club in Penang and the Horizon Hills Golf & Country Club in Johor. The tournament is open only to owners of Mercedes –Benz cars from authorized Mercedes dealers across Malaysia.
Winners in the Men’s and Women’s categories go on to represent Malaysia in the Asian final in Melbourne, Australia courtesy of Mercedes-Benz. Winners in each handicap category then qualify for the World Final in Stuttgart, Germany. Players that hit a hole-in-one can win a free Mercedes-Benz car.
Mercedes-Benz Malaysia also supports the Formula One World Championship. In 2009, this event began in March, 2009 in Melbourne, Australia. The Kuala Lumpur leg was held in April, and the season finale takes place in November at the Yas Island Marina circuit in Abu Dhabi. The race also travels to Istanbul, Budapest, Valencia and Sau Paulo. Singapore hosts the only night race of the competition.
The eleventh Formula One PETRONAS Malaysian Grand Prix, held in April 2009, was organised by Malaysian Formula One promoter, Sepang International Circuit. In 2008, a Mercedes Benz SL 63 AMG was chosen as the official safety car of the Formula One World Championships.
In March, 2009, Cycle & Carriage Bintang Mercedes-Benz held their members exclusive Saujana Golf Club Carnival as part of its 110th Anniversary celebration, where they offered members four special discount packages to purchase a new Mercedes-Benz E 200K vehicle. The event also featured two sets of prizes – two free Mercedes-Benz B170 cars, and a free year-long subscription to the Saujana Golf & Country Club.
CCB Mercedes-Benz dealers offer a range of Mercedes-Benz models across Malaysia, including the S-Class Saloon known for its special safety technology. The S-Class features the Electronic Stability Program ESP® and PRE-SAFE® positioning function. For off-road adventures, there is the GL-Class with powerful V6 or V8 engines and AirMATIC air suspension to help make rough terrain travel more comfortable. This cross-country vehicle can accommodate up to seven passengers. Sports car lovers might want to inspect the SLK-Class Roadster and its 224 kW (305 hp) SLK 350 engine. This sleek convertible revs up to 7200 rpm and is aerodynamically designed for speed and handling. The SLK is the world’s most popular roadster in its class.
The luxury car manufacturer also participates in other events throughout the year. For example, to help celebrate its 110th Anniversary, a Mini Sales Carnival was held at Lot 19, PJ Autohaus. Past events include the Merdeka Carnival to help commemorate Malaysia’s 50th Anniversary, in which participants were allowed to test-drive Mercedes-Benz models. In 2008, they featured a series of road shows with promotional deals and new vehicle displays.
We’re yet to see what next in store with Mercedes-Benz Malaysia…
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