The akademiks is an American brand of urban clothing line highly respected by the loyal devotees of the hip hop music. The akademiks was founded by none other than the brothers Donwan Harrell and Emmet Harrell.
The brothers Harrell are famous of designers of clothing lines and accessories. Donwan Harrell is a founder of the New York-based urban clothing company, akademiks. He is also one of the former top 10 designers at Nike. Under akademiks, Harrell has introduced PRPS jeans, a line of "super-premium" denim, much like his brother Emmet Harrell.
The name akademiks is an intentional misspelling of the word academics. The name akademiks is spelled akdmks on many of the company's garments. Also it is sometimes spelled AKS for abbreviation.
The akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans. The akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label.
The PRPS jeans are created by akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi's.
Not only does akademiks have popularity but also scandals. In 2004, the label achieved a degree of notoriety when its advertisements on New York MTA buses, which included the tagline "Read Books, Get Brain", were banned. Although MTA officials had not originally realised that there was any double meaning in this phrase, it was later pointed out that "get brain" was in fact a slang term for "receive oral sex" along the lines of "get head".
For more information about the akademiks urban clothing line, then visit Streetzwear, the number one online clothing shop in the United States, at www.streetzwear.com.
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