Green is the new Red: How the eco clothing movement is changing the fashion world today

From celebrities to manufacturers, there many people leading the revolution towards a more eco friendly clothing market. It used to be a serious challenge trying to find clothing and accessories that are both stylish and sustainable. Now, thanks to a number of forward thinking individuals and companies, fashionistas can find clothes that are both trendy and environmentally friendly.

Many celebrities and nouveau designers have embraced this 'green' movement and have started to roll out new fashion lines that use only organic materials and efficient manufacturing processes. Stella Mcartney has created a new line with the goal of making eco friendly clothing more fashionable and fun. Stella is a perfect example of this new trend in the fashion and beauty industries towards more environmentally friendly products.  

Another example of a successful venture in the green fashion movement is the ‘I’m not a plastic bag’ tote bag. Anya Hindmarch created this new line of reusable tote bags to encourage to stop wasting and start thinking about their purchasing choices. The excitement surrounding the release of this bag and its immense popularity is a good indication that  fashion fans (i.e. the market) are enthusiastic about the arrival of eco-friendly cloth bags to replace their standard plastic bags.

While these types of advancements in the retail arena get a lot of publicity, there are many other companies involved in the production of clothing and fabrics that have been jumping on the eco train as well. While fashion designers are taste-creators, there are several exciting companies operating in the background to provide these designers with the materials they need to make the 'greenest' decisions.

From manufacturers who protect their workers' rights and environment to companies focused on making sure the carbon footprint of the manufacturing process is minimal, the fashion world has numerous unsung heroes.

One company has developed a new air dye technology that can dye textiles without the use of water. Apart from the vital conservation H20, it reduces energy requirements and needs less sources of pollution in the manufacture and application of the dyes.  Similar to the Stella Mccartney and Anya Hindmarch, this innovation doesn't sacrifice style at the expense of being eco-friendly.  

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